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UC DAVIS ATHLETICS, LEARFIELD ANNOUNCE 10-YEAR PARTNERSHIP

Aggies’ Multimedia Rights to be Outsourced for First-Time in School History DAVIS, Calif. – The University of California, Davis and Learfield announced today a multimedia rights partnership that calls for the nationally known collegiate marketer to represent the Aggies through the 2027-28 academic year. The agreement marks...

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OREGON STATE ATHLETICS, SAFEWAY/ALBERTSONS UNVEIL ENHANCED, MULTI-YEAR PARTNERSHIP

Safeway/Albertsons to Become Beavers’ “Official Grocer”; Increases Football Engagement CORVALLIS, Ore. – Oregon State Athletics announced today a heightened, multi-year partnership with Safeway/Albertsons in advance of the 2017-18 collegiate academic year. The alliance designates Safeway/Albertsons as the “Official Grocer of OSU Athletics.” Additionally, Safeway/Albertsons is committed to...

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UTSA, IHEARTMEDIA SAN ANTONIO EXTEND MULTI-YEAR BROADCAST AGREEMENT

SAN ANTONIO — The UTSA Athletics Department and its multimedia rights holder, Learfield’s Roadrunners Sports Properties, announced Friday an extended agreement with iHeartMedia San Antonio that allows for the radio broadcast of all football and men's basketball games and weekly football and men’s basketball coaches’...

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