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MIKE MACCONNELL TO LEAD BIG GREEN SPORTS PROPERTIES AT DARTMOUTH COLLEGE

HANOVER, N.H. — Learfield recently appointed Mike MacConnell general manager for Big Green Sports Properties, its local staff dedicated to Dartmouth College. The collegiate marketer has been representing the Big Green since 2015, marking the first time the school outsourced its athletics multimedia rights. MacConnell most recently served three years...

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DAVIDSON WILDCAT FANS GET A LYFT TO SAFE RIDES AND FREE GEAR

DAVIDSON, N.C. – Davidson College named Lyft as the Official Ride Partner of the Davidson Wildcats, opening the door to easy transportation year round and free merchandise and ride credits. Lyft's partnership includes serving as Davidson's preferred transportation option for Wildcat fans traveling to or from games...

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IT’S TIME FOR COLLEGE FOOTBALL POST-SEASON

It's beginning to look a lot like Bowl season! As all the details were unveiled late yesterday afternoon, there are 35 schools we have the privilege of working with in the college football bowl lineup, including No. 1 Alabama & No. 4 Oklahoma playing in the...

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