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SMU ENGAGES LEARFIELD SPORTS FOR LONG-TERM MULTIMEDIA RIGHTS PARTNERSHIP

DALLAS - SMU Director of Athletics Rick Hart and Learfield Communications President and CEO Greg Brown jointly announced today that the Mustangs have agreed to a seven-year athletic multimedia rights agreement with Plano-based Learfield Sports. The exclusive partnership is effective immediately and will officially commence...

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ACADEMY SPORTS + OUTDOORS SIGNS NEW MULTI-YEAR COLLEGIATE DEALS

KATY, TX – Academy Sports + Outdoors (d/b/a Academy), a premier sports, outdoor and lifestyle retailer, today announced multi-year partnerships with the University of Kansas Jayhawks, the Kansas State University Wildcats and the University of Missouri Tigers. “We are excited to expand our presence in Kansas...

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