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LEARFIELD AND IMG COLLEGE COMPLETE MERGER

Combined Company Will Provide Collegiate Athletic Programs and their Sponsors with Increased Exposure and Greater Economic Opportunities PLANO, TX and NEW YORK, NY – Learfield and IMG College today jointly announced that they have completed their merger, creating a dynamic service provider that will support collegiate institutions,...

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MIKE MACCONNELL TO LEAD BIG GREEN SPORTS PROPERTIES AT DARTMOUTH COLLEGE

HANOVER, N.H. — Learfield recently appointed Mike MacConnell general manager for Big Green Sports Properties, its local staff dedicated to Dartmouth College. The collegiate marketer has been representing the Big Green since 2015, marking the first time the school outsourced its athletics multimedia rights. MacConnell most recently served three years...

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