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SMU ATHLETICS ANNOUNCES PARTNERSHIP WITH UBER TECHNOLOGIES, INC.

10.09.2014 News

DALLAS – SMU Athletics and its multimedia rights holder, Learfield Sports’ Mustang Sports Properties, announced today a partnership with Uber Technologies, Inc. for the 2014-15 football season. Uber, the fast-growing San Francisco-based technology company connecting riders with drivers through the ease of a mobile app, will...

Let’s Go, Sooners!

10.09.2014 News

Football season is here and Spotify is partnering with The University of Oklahoma to power the music behind the Sooners 2014 season. It’s called #soonersounds and it’s about to get real loud. Learfield Sports, which represents OU Athletics through Sooner Sports Properties, secured the partnership...

NEW HEAVEN HILL BAR OPENING FALL 2014 IN KFC YUM! CENTER

08.09.2014 News

Louisville, KY – Capitalizing on the success of its two current properties in the KFC Yum! Center -- Burnett’s V Lounge and the Evan Williams Bourbon Bar -- Heaven Hill Distilleries is planning to open a third bar on the main concourse this fall. The bar,...

OSU COWBOYS, HERTZ TEAM UP TO BENEFIT AMERICAN CANCER SOCIETY’S OSU COACHES VS. CANCER CAMPAIGN

05.09.2014 News

STILLWATER, Okla. – Oklahoma State Athletics ushers in the 2014-15 athletic season with an impactful new partnership with Hertz and the American Cancer Society's OSU Coaches vs Cancer Campaign as announced today by OSU Athletics’ multimedia rights holder, Learfield Sports’ Cowboy Sports Properties. Effective immediately, Hertz...

San José State Athletics & Lexus Strike Multi-Year Multi-Media Partnership

05.09.2014 News

San José, Calif. - The Northern California Lexus Dealers aligns its brand with the San Jose State Spartans in a multi-year partnership agreement announced by San Jose State University Athletics and its multimedia rights holder, Learfield Sports' Spartan Sports Properties. Beginning with Spartan football this season,...