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LEARFIELD SPORTS ACQUIRES SMA; EXPANDS LICENSING OFFERINGS

04.12.2014 News

PLANO, Texas – Learfield Sports announced today that it has acquired Strategic Marketing Affiliates (SMA), expanding its licensing, merchandising and brand marketing services within its portfolio of college businesses. “Bob Bernard founded SMA in 1997 and the reputation of his company reflects his own personal reputation,”...

LEARFIELD SPORTS, SIDEARM SPORTS, YINZCAM ALIGN INNOVATIVE OFFERINGS FOR COLLEGE PARTNERS

03.12.2014 News

PLANO, Texas – In a marked growth step for mobile sports apps leader YinzCam, Learfield Sports and SIDEARM Sports today announced a sophisticated partnership with YinzCam, Inc., allowing the company immediate engagement with more than 850 collegiate properties nationwide. The collaboration designates YinzCam as the “Preferred...

Local Company Gives $5 Million Gift to Support UNM Athletics, a Learfield Sports’ Collegiate Partner

01.12.2014 News

ALBUQUERQUE, N.M. – The University of New Mexico is pleased to announce that WisePies Pizza & Salad, a locally owned business, has agreed to give $5 million over 10 years to support the UNM Athletics Department through the newly established WisePies Fund. This is the...

LEARFIELD SPORTS PROMOTES FOUR EXECUTIVES

01.12.2014 News

PLANO, Texas – Learfield Sports repositions its university partnership team this month to best serve its collegiate partners. Notably, Bob Agramonte, senior vice president, has been promoted to chief business development officer leading this team, and Gary Sobba, currently general manager of Learfield’s UNC Tar...

LA TECH SPORTS PROPERTIES NAMES GENERAL MANAGER

26.11.2014 News

RUSTON, La. – Learfield Sports announced today that Lane Robertson will serve as general manager for its “LA Tech Sports Properties” entity beginning Dec. 1, 2014. Robertson, a Lafayette, La. native, joins the Ruston-based multimedia rights holder for Louisiana Tech Athletics having previously served with...