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SMU ENGAGES LEARFIELD SPORTS FOR LONG-TERM MULTIMEDIA RIGHTS PARTNERSHIP

DALLAS - SMU Director of Athletics Rick Hart and Learfield Communications President and CEO Greg Brown jointly announced today that the Mustangs have agreed to a seven-year athletic multimedia rights agreement with Plano-based Learfield Sports. The exclusive partnership is effective immediately and will officially commence...

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ACADEMY SPORTS + OUTDOORS SIGNS NEW MULTI-YEAR COLLEGIATE DEALS

KATY, TX – Academy Sports + Outdoors (d/b/a Academy), a premier sports, outdoor and lifestyle retailer, today announced multi-year partnerships with the University of Kansas Jayhawks, the Kansas State University Wildcats and the University of Missouri Tigers. “We are excited to expand our presence in Kansas...

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First Tennessee Bank, Memphis Tigers Announce Partnership Extension

MEMPHIS, Tenn. -- University of Memphis Intercollegiate Athletics and its multimedia rights partner, Learfield Sports' Tiger Sports Properties, announced Thursday a five-year partnership renewal with First Tennessee Bank, a subsidiary of First Horizon National Corp. As part of its enhanced fan engagement and heightened university support,...

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