Texas A&M and Learfield Sports Announce New Campus-wide Revenue Model

COLLEGE STATION — Collegiate multi-media marketing, partnerships and sponsorships will be redefined under a new agreement announced today between Texas A&M University and Learfield Sports, the University’s current athletics multi-media partner. The announcement was made by Texas A&M President Michael K. Young. The new agreement, which...

Read More

Learfield’s SIDEARM Sports Launches

SIDEARM Sports is proud to announce the launch of, the new digital home of the University of Florida Gators. This multiyear agreement includes a complete redesign with a more modern design with an emphasis on improved readability. Fans will also enjoy “My Gator Zone,”...

Read More