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It’s Bowl Time!

Congratulations to our 30 University Partners hitting the road in a few weeks for 2014-15 bowl appearances. We wish them all the best as yet another memorable collegiate football season comes to a close. Nevada (vs. Louisiana-Lafayette) – R + L Carriers New Orleans Bowl – December 20 Utah...

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LEARFIELD SPORTS ACQUIRES SMA; EXPANDS LICENSING OFFERINGS

PLANO, Texas – Learfield Sports announced today that it has acquired Strategic Marketing Affiliates (SMA), expanding its licensing, merchandising and brand marketing services within its portfolio of college businesses. “Bob Bernard founded SMA in 1997 and the reputation of his company reflects his own personal reputation,”...

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