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LEARFIELD SPORTS UNVEILS LEARFIELD LICENSING PARTNERS

New Brand Signifies Full Integration of LRG, SMA PLANO, Texas – Learfield Sports announced today that it has completed the integration of its licensing, merchandising and trademark services and that the new name for the business will be Learfield Licensing Partners. The new name becomes effective...

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LEARFIELD SPORTS APPOINTS SEVEN GENERAL MANAGERS

PLANO, Texas – Learfield Sports recently appointed general managers to lead its respective, locally based entities that directly support seven of its nearly 100 collegiate properties – Marquette, Colorado State, Penn, Sacramento State, Northwestern, Boise State and Colorado. These individuals manage a staff, oversee the...

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