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LEARFIELD ACQUIRES BRANDING AGENCY SME

03.06.2016 News

PLANO, Texas – Learfield continues to add capabilities to its array of services with the acquisition of SME, a New York City-based agency specializing in building brands. The announcement was made jointly by Learfield President and CEO Greg Brown and SME’s President and Chief Creative...

WMCA-AM TO BECOME NEW HOME OF ARMY FOOTBALL IN NEW YORK CITY

31.05.2016 News

WEST POINT, N.Y. — Army West Point Athletics and its athletics multimedia rights holder, Learfield's Army West Point Sports Properties, announced today a new three-year partnership with AM570 theMission WMCA to serve as the new home for Army football in New York City beginning with...

SDSU JACKRABBITS EDGE OUT USD COYOTES IN FOURTH ANNUAL SOUTH DAKOTA SHOWDOWN SERIES

31.05.2016 News

VERMILLION, S.D. – South Dakota State University pulls out the victory in the Fourth Annual South Dakota Showdown Series presented by South Dakota Corn, with a final score of 16-11. With a focus on helping to feed the state, the two schools’ student bodies stepped up in...

MSU ATHLETICS PARTNERS WITH YEAR OF THE COWBELL

27.05.2016 News

STARKVILLE, Miss. – Mississippi State Athletics and Learfield’s MSU Bulldog Sports Properties have announced they have entered into a new partnership with Year of the Cowbell naming the company the “Official Cowbell of MSU Athletics” for the next three years. “We’re excited to be partnering with...

JON HEIDTKE TO DIRECT LEARFIELD’S TRANSFORMATIVE TEXAS A&M PARTNERSHIP

27.05.2016 News

20-Year FOX Sports Southwest Executive Heads to His Alma Mater PLANO, Texas – In preparation for ushering in its newly refined and extensive campus-wide relationship with Texas A&M University on July 1, Learfield announced today the addition of Jon Heidtke, an Aggie and prominent industry executive....