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BEN LORENZEN TO REJOIN LEARFIELD AS VICE PRESIDENT

28.04.2016 News

PLANO, Texas - Industry veteran Ben Lorenzen has been named a Learfield vice president. The former Colorado State University senior associate athletic director for sales, marketing and communications begins his new role today and will relocate from Fort Collins, Colo. to the collegiate marketer’s headquarters...

Cardinals Secure Radio Relationship with iHeartMedia

28.04.2016 News

LOUISVILLE, Ky. - The University of Louisville and its exclusive athletics multimedia rights holder, Learfield’s Louisville Sports Properties, have agreed to a new five-year partnership with iHeartMedia to extend broadcast rights for multiple Cardinal Athletics programming. The new agreement, which will be effective from 2017-22, includes...

INTERACTIVE EXPERIENCE AREA AT THE 2016 PENN RELAYS TO SHOWCASE SPROUT BY HP

28.04.2016 News

PHILADELPHIA – The Carnival Village at the 122nd running of the Penn Relays will be home to some interactive setups this year, including the Sprout by HP Experience Tour. Penn Relays and Learfield’s Penn Quakers Sports Properties worked together to highlight Sprout by HP, the world’s...

Learfield Names Peyton Gallagher General Manager of Davidson Sports Properties

26.04.2016 News

DAVIDSON, N.C. – Peyton Gallagher has been named General Manager of Davidson Sports Properties, Learfield’s local team that will work alongside Director of Athletics Jim Murphy and his athletic administration to manage the Wildcats’ comprehensive rights including signage, digital, corporate sponsorships, television and radio play-by-play,...

PURDUE APPOINTS IMG LEARFIELD TICKET SOLUTIONS TO HELP MAXIMIZE FOOTBALL TICKET SALES AND INCREASE ATTENDANCE

26.04.2016 News

WEST LAFAYETTE, INDIANA – The Purdue University Department of Athletics today announced it has appointed IMG Learfield Ticket Solutions (IMGLTS) to maximize premium seating ticket sales for football. IMGLTS, a joint venture between IMG College and Learfield, now represents 35 collegiate partners for whom the agency...