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LEARFIELD NAMES EXECUTIVE DIRECTOR TO LEAD NEW CAL BEARS SPORTS PROPERTIES TEAM

03.10.2016 News

BERKELEY, Calif. – Joe Mulford has been appointed executive director for the newly established Cal Bears Sports Properties team as announced today by Learfield. Last month, Cal Athletics named Learfield its new multimedia rights partner through the 2026-27 athletic season and this substantiates the first...

LEARFIELD LICENSING LAUNCHES COLLEGE’S NEWEST HOLIDAY: NATIONAL TAILGATE WEEKEND

03.10.2016 News

Indianapolis - Learfield Licensing Partners, a trademark management company specializing in collegiate licensing and branding, has launched a new holiday celebrating a favorite pastime of college football fans: tailgating. The inaugural holiday will occur on October 8, 2016. From the elaborate parking lot and backyard setups...

TAR HEELS’ FOOTBALL PROMOTION WITH CROWN HONDA OF SOUTHPOINT HAS UNC ALUM DRIVING AWAY WITH NEW CAR

03.10.2016 News

Winner Marks First in Dealership’s 15 Years of Supporting the Tar Heels CHAPEL HILL, N.C. – Robert Bates of Lexington, N.C. is the fortunate recipient of a 2017 Honda Accord following the Carolina Tar Heels’ performance in their opening weekend of football against the Georgia Bulldogs...

“BORDER BATTLE ROAD TRIP” DETAILS ANNOUNCED; LUCKY GOPHER FOOTBALL FAN TO DRIVE AN AUDI Q7

30.09.2016 News

MINNEAPOLIS – Audi Minneapolis and Audi St. Paul are presenting a unique road trip opportunity to one lucky Gopher football fan. Collaborating with University of Minnesota Athletics and its multimedia rights partner, Learfield’s Gopher Sports Properties, the dealerships announced today that the Audi Q7 will...

Iowa State vs. Baylor Football Game Goes Green With Wind Energy

30.09.2016 News

DES MOINES, Iowa – MidAmerican Energy Company, ITC Midwest LLC (ITC) and Iowa Energy Center once again join Iowa State University Athletics and its multimedia rights holder, Cyclone Sports Properties, to make Jack Trice Stadium "green" this Saturday by offsetting 100 percent of the electricity...