MATT DEIMUND
CHIEF STRATEGY OFFICER
Matt Deimund is the Chief Strategy Officer at Learfield, where he leads enterprise strategy and development for the largest media and technology company in college athletics. His responsibilities include setting the company’s long-term growth agenda, identifying and building new business lines, and overseeing M&A / corporate development. Matt also leads Learfield’s AI initiatives and supports enterprise growth and emerging priorities across the organization.
Matt returns to Learfield after most recently serving as Chief Product Officer at Dude Perfect, where he led the P&L for the company’s tour and live events business, licensing, consumer products, digital, and data / analytics. Prior to that, he was Chief Transformation Officer at Varsity Spirit, a division of Varsity Brands, where he oversaw the retail and direct-to-consumer, performing arts, corporate partnerships, and digital organizations. Matt previously worked at Learfield from 2019 to 2022, where he was a key leader in developing and launching Fanbase, the largest first-party data platform in collegiate athletics. He began his career at McKinsey & Company first in the firm’s New York and then Dallas offices, ultimately becoming an Associate Partner, serving technology, media, and telecommunications clients across commercial topics.
A native Oklahoman, Matt holds a BBA in Finance and Accounting from the University of Oklahoma and an MBA from Harvard Business School. He loves coaching his kids’ sports teams, cheering on his Sooners, exercising, and enjoying the great outdoors. He is also actively involved in his local church, Watermark Community Church. Matt and his wife, Paige, reside in Dallas, Texas with their three children.
CHIEF STRATEGY OFFICER
Matt Deimund is the Chief Strategy Officer at Learfield, where he leads enterprise strategy and development for the largest media and technology company in college athletics. His responsibilities include setting the company’s long-term growth agenda, identifying and building new business lines, and overseeing M&A / corporate development. Matt also leads Learfield’s AI initiatives and supports enterprise growth and emerging priorities across the organization.
Matt returns to Learfield after most recently serving as Chief Product Officer at Dude Perfect, where he led the P&L for the company’s tour and live events business, licensing, consumer products, digital, and data / analytics. Prior to that, he was Chief Transformation Officer at Varsity Spirit, a division of Varsity Brands, where he oversaw the retail and direct-to-consumer, performing arts, corporate partnerships, and digital organizations. Matt previously worked at Learfield from 2019 to 2022, where he was a key leader in developing and launching Fanbase, the largest first-party data platform in collegiate athletics. He began his career at McKinsey & Company first in the firm’s New York and then Dallas offices, ultimately becoming an Associate Partner, serving technology, media, and telecommunications clients across commercial topics.
A native Oklahoman, Matt holds a BBA in Finance and Accounting from the University of Oklahoma and an MBA from Harvard Business School. He loves coaching his kids’ sports teams, cheering on his Sooners, exercising, and enjoying the great outdoors. He is also actively involved in his local church, Watermark Community Church. Matt and his wife, Paige, reside in Dallas, Texas with their three children.