In partnership with Learfield, the university has launched Texas Tech Athletics Partners LLC, a groundbreaking new business unit that will elevate sponsorship opportunities, grow NIL engagement, and deepen connections with Red Raider fans.
Recent News
- TPG to Acquire Learfield, the Leading College Sports Media Sales and Technology Provider
- Hockey’s Growth Surge: How Culture, Olympics and New Fans Are Driving Momentum Into the Frozen Four
- FedEx and Memphis Athletics Announce Department-Wide Jersey Patch Sponsorship
- Bucknell Athletics and Learfield Extend Partnership Through 2033-34 Season
- The 2025-26 College Basketball Season: Fan Engagement by the Numbers