SOUTH ORANGE, N.J. – (November 10, 2025) – Seton Hall Athletics today announced a new multi-year partnership with The MC Hotel, Montclair’s premier hospitality destination and the city’s only rooftop venue overlooking the New York City skyline.
As part of the new relationship, the MC Hotel will serve as an exclusive partner with Seton Hall’s Men’s basketball, giving the Pirates a first-class pregame experience. The MC Hotel will also receive prominent brand exposure through multiple Seton Hall Athletics assets, including TV-visible signage at all games held at the Prudential Center, an on-court promotion called the Mattress Mayhem Race, and a digital presence on the official athletics website and social channels.
“Our goal is to give our student-athletes every advantage to compete at their highest level,” said Bryan Felt, Seton Hall Director of Athletics and Recreation. “Partnering with The MC Hotel helps us create a consistent, first-class environment for our program, setting them up for success on and off the court.”
“It’s an honor to welcome Seton Hall student-athletes, coaches, and fans to The MC,” said Ron Rivera, General Manager, The MC Hotel. “Our hotel celebrates the energy that defines Montclair, and we look forward to being a home base for the Pirates on game days and a gathering spot for their supporters year-round.”
In addition, The MC Hotel’s acclaimed The Splendid Rooftop will serve as a gathering space for select Seton Hall Athletics and Pirate Blue events, including the First Pitch Softball Dinner and various networking receptions. Featuring over 3,000 square feet of indoor and outdoor space with sweeping skyline views, The Splendid Rooftop provides an ideal setting for the Seton Hall community to connect.
“We’re proud to align with Seton Hall Athletics to provide both their teams and fans with an elevated experience in Montclair,” said Martin Whelan, President, Stout NYC Hospitality Group. “The food and beverage outlets at the MC Hotel were designed to bring people together around great moments, and we’re excited to extend that spirit of hospitality to the Pirate community through this partnership.”
The partnership was secured on behalf of Seton Hall Athletics by its athletics multimedia rightsholder, Seton Hall Sports Properties, the locally based team of Learfield – the leading media and technology company powering college athletics.
ABOUT THE MC HOTEL
About Stonebridge
Stonebridge is a Denver-based, privately owned, nationally recognized, innovative hotel company strategically located in primary and secondary markets. Its diverse portfolio includes luxury, full-service, and premium select-service properties in markets throughout the United States. For more information, visit www.sbcos.com.
About Stout NYC Hospitality Group
Stout NYC Hospitality Group was founded in 1974 by Irish immigrants Teddy and Maggie Whelan, who opened Maggie’s Place, a beloved Midtown landmark for the corporate crowd. In 1992, their son Martin, who had grown up in the industry, took over the business, soon joined by his classically trained chef brother, Mark. Together, the Whelan brothers expanded on their parents’ success, ultimately forming what is known today as Stout NYC Hospitality Group.
Now, Stout NYC Hospitality Group owns and operates 20 bars and restaurants across Manhattan, Queens, and New Jersey, with its flagship brand, Stout NYC, at the core. The group provides authentic, welcoming spaces for people to connect with friends, family and colleagues. With a strong focus on guest experience, food and drinks, Stout NYC Hospitality Group aims to create environments where people can come as they are and feel at home.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.
About Seton Hall Athletics
Located in South Orange, N.J., just 14 miles outside of New York City, Seton Hall Athletics has emerged as a leader in developing student-athletes who compete at the highest level both academically and athletically. A member of the BIG EAST Conference, winner of 45 conference championships, cultivator of over 240 All-America selections and actively boasting a cumulative grade-point average of 3.537, Seton Hall is student-athlete centric in its vision for success and provides student-athletes for all 14 varsity programs all the necessary resources to reach their full potential both on the field and in the classroom. For more information, visit SHUPirates.com or download the SHU Pirates Mobile App available on both Android and iOS devices.