Michigan Made: Volleyball Trailer
ANN ARBOR, Mich. – Michigan Athletics and multimedia rightsholder Michigan Sports Properties, in collaboration with the Emmy Award-winning Learfield Studios team, announced today the return of the Michigan Made digital content collection with original docuseries Michigan Made: Volleyball Presented by Blue Cross Blue Shield of Michigan making its debut this week.
Michigan Made: Volleyball offers an all-access pass into the preparation of the Wolverines’ 2025 season, blending candid interviews with coaches and student-athletes, behind-the-scenes training, and glimpses into life beyond the court.
Throughout the 5-part series, viewers will get a firsthand look at the experience of playing volleyball abroad, the strength and depth of this year’s roster of Wolverines, and how Head Coach Erin Virtue’s work with the U.S. National Team is shaping the team’s identity and competitive edge in college volleyball.
“I’m excited for fans to have an inside look into the Michigan Volleyball program through this docuseries,” said Erin Virtue, Michigan Head Volleyball Coach. “There’s so much that goes on behind the scenes to make a great program, and in this series, fans will learn about our student-athletes and staff both on and off the court. We’re incredibly grateful to Blue Cross Blue Shield for sponsoring this project and providing this opportunity to our student-athletes. This partnership makes it possible to showcase our program while supporting our players.”
The Wolverines, led by All-Big Ten selection Allison Jacobs, return their leader in kills, assists, digs, and blocks from a season ago and are set to play a program record 13 matches inside Crisler Center in 2025.
To follow along as the Wolverines prepare for the 2025 season and fight to return to the NCAA Tournament, tune in to MGoBlue.com/MichiganMade this Wednesday, July 30, for the debut episode. Additional episodes of Michigan Made: Volleyball will air every Wednesday until first serve and will also be available across all Michigan Volleyball social media channels.
“We’re thrilled to continue showcasing the terrific athletic programs and student-athletes that represent Michigan Athletics,” added Jennifer Cadicamo, Vice President and General Manager of Michigan Sports Properties. “Blue Cross Blue Shield continues to go above and beyond in their support our incredible student-athletes, and we’re extremely grateful to them for providing this platform to tell Wolverine Volleyball’s story.”
The 2025 Michigan Volleyball season begins on the road Aug. 30 before the Wolverines return to the Crisler Center Sep. 2 for the home opener against Eastern Michigan.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.