Events at over 25 programs will create premium Learfield Impact NIL content and brand opportunities for over 350 student-athletes
Dallas, TX (June 26, 2025) — Learfield, the leading media and technology company powering college athletics, and Emmy Award-winning Learfield Studios, is scaling its Name, Image, Likeness (NIL) Content Day initiative to over 25 of the nation’s most prominent athletic programs including: Ohio State, Texas, Alabama, Florida, Georgia, Illinois, Iowa, Iowa State, Kansas, Michigan, Minnesota, Mizzou, NC State, North Carolina, Oklahoma, Oregon, Purdue, SMU, Tennessee, Texas Tech, Washington, Wisconsin, Abilene Christian, Colorado State, Southern Illinois, UAB, and UT Arlington.
Designed to streamline NIL opportunities and reduce in-season demands on student-athletes, NIL Content Days will serve up to 350 athletes, capable of generating 750 pieces of original branded content across 27 schools.
“Learfield Impact NIL services sit at the intersection of content creation, brand integration, and on-campus operations, creating a unique opportunity to turn a single day of access into a season’s worth of NIL value for student-athletes, brand partners, and schools,” said Learfield Senior Vice President & Head of Content, Grant Jones. “These Content Days are built for efficiency, scale and with the full Learfield ecosystem in mind.”
NIL Content Day will feature up to five customized creation stations focused on sponsorship storytelling, equipping student-athletes with premium assets encompassing Learfield’s expansive enterprise, including multimedia rights, digital and social platforms, radio broadcast voiceovers, Paciolan’s ticketing, fundraising, and marketing ambassador program, and CLC’s licensed merchandise marketing. Learfield’s local sports property teams will tap into their network of extensive partnership relationships and leverage Learfield’s Compass NIL platform to facilitate NIL dealmaking.
“Our student-athletes are balancing more than ever in today’s college landscape. As the first athletic program to pilot Learfield’s NIL Content Day last summer, we saw firsthand how it can give our athletes a focused window of time to create high-quality, brand-ready content that drives real value and opportunities without adding to their in-season demands,” said Ross Bjork, The Ohio State University’s Senior Vice President, and Wolfe Foundation-Eugene Smith Endowed Athletics Director.
As part of Learfield Impact, this initiative reinforces the company’s commitment to industry-leading NIL services centered around three foundational pillars: on-campus support, strategic content creation, and technology-powered dealmaking. The culmination of these pillars delivers the greatest NIL opportunities for each organization and its athletes.
“We are the industry leader in delivering real NIL campaigns, which humanize brand partnerships and invoke trust in their university communities,” said Solly Fulp, Executive Vice President of NIL Growth & Development from Learfield. “Student-athletes’ time is a premium and providing dealmaking efficiencies is critical. NIL content days is a creative way to help our schools and student-athletes tap into real NIL opportunities by capturing curated content in a single setting.”
Explore behind-the-scenes footage and photos from recent NIL Content Days here.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.