Oklahoma becomes the first SEC baseball program to feature an on-field logo
NORMAN, Okla. (April 11, 2025) — The University of Oklahoma, Homeland — Oklahoma’s largest locally owned grocery chain — and Learfield’s Sooner Sports Properties have announced an expansion of their partnership, bringing the Homeland brand in front of OU baseball fans this season. Homeland will debut its logo on the field at L. Dale Mitchell Park this Friday, April 11, as the No. 19 Sooners begin a three-game series vs. No. 17 Vanderbilt.
The logo will be prominently displayed in two locations along the first- and third-base lines for all remaining Oklahoma baseball home games this season, making OU the first Southeastern Conference baseball program to feature an on-field logo sponsorship.
“Homeland’s commitment to supporting our athletes off the field through our extensive nutrition program play an important role in our ongoing success,” said OU Vice President and Director of Athletics Joe Castiglione. “Through this expanded partnership, Homeland will also work with our student-athletes through NIL opportunities to further bring this to life. As the first SEC baseball program to showcase an on-field logo sponsorship, Oklahoma continues to lead the way in creating new opportunities for its athletics programs.”
A key component of this partnership is Homeland’s involvement in fueling student-athletes through the OU Athletics Department’s nutrition program. As a supporter of the Red Card digital platform, Homeland helps ensure OU student-athletes have access to funds that allow them to purchase groceries and meals from local Homeland stores and partner restaurants in addition to team-provided meals.
“At Homeland, we are excited to support and deepen our roots with the Norman community while supporting OU baseball,” said Tom Dahlen, CEO of HAC, Inc. “Our commitment to fueling student-athletes through the Red Card program is a testament to the importance we place on supporting initiatives that make a meaningful impact. Homeland has always been dedicated to quality, service, and community, and we’re thrilled to bring these values to the heart of University of Oklahoma Athletics.”
Homeland will also gain extensive visibility through its logo’s placement on the field, in television and radio broadcasts, across digital platforms and in-venue LED signage at L. Dale Mitchell Park during all home games.
“Homeland has been a tremendous partner to Oklahoma Athletics for over 20 years, and this expanded partnership is a great opportunity to do even more together,” said Sooner Sports Properties Vice President and General Manager Kelly Collyar. “By working closely with OU Athletics, we’ve identified emerging sponsorship opportunities like the on-field logos that drive incremental revenue, strengthen the competitive edge for the Sooners and increase brand visibility for our partners.”
Sooner Sports Properties, the Norman-based team of Learfield – the media and technology company powering college sports – is the exclusive multimedia rights holder for Oklahoma Athletics and oversees all sponsorships, in-venue signage and advertising on behalf of the Sooners.
About Homeland
HAC, Inc. is Oklahoma’s largest local, employee-owned grocery chain, proudly operating 74 locations nationwide, including 36 Homeland Stores in Oklahoma and Texas. Employee-owned since 2012, Homeland is committed to serving its communities with fresh, quality, and convenient shopping solutions, all delivered with unparalleled customer service.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.