PLANO, Texas – In a strategic move to enhance the recruitment process for college rodeo programs, Learfield College Rodeo announced today a new partnership with Bullfrog Recruiting Solutions that will optimize and streamline the recruiting journey for rodeo coaches and student-athletes.
Through this collaboration, each Learfield College Rodeo school will gain access to Bullfrog’s advanced recruiting portal. The platform allows for the creation of detailed athlete profiles and provides coaches with effective tools to scout and communicate with potential recruits. Additionally, it offers features such as a searchable directory of programs and athletes, live industry interviews, targeted scholarship assistance, and exclusive coach development sessions. The partnership will also feature the “Bullfrog Recruiting Tip of the Month” on the Learfield College Rodeo Podcast, providing ongoing insights and support to enhance recruiting strategies.
“At Bullfrog Recruiting Solutions, our mission has always been to bridge the gap between student-athletes and college rodeo programs in a way that’s seamless, effective, and built for the future,” said Founder of Bullfrog Recruiting Heidi Foy. “Partnering with Learfield College Rodeo is a natural partnership, as it expands our reach, strengthens our impact, and brings even more opportunities to the athletes and coaches we serve. This is about more than just recruiting; it’s about building relationships, growing the sport and ensuring the next generation of rodeo athletes find the right fit for their futures.”
Launched in the summer of 2023, Learfield College Rodeo is dedicated to elevating college rodeo and embracing the widespread influence and popularity of western heritage and culture. Through its College Rodeo division, Learfield leverages its longtime success in delivering sports and cross-campus marketing solutions to deliver new opportunities for college rodeo teams. Notable partners include Cal Poly, Colorado Mesa, Colorado State, Idaho State, Kansas State, Montana, Montana State, Montana Western, Texas A&M, UNLV, Utah State, and Wyoming, as well as the Central Rocky Mountain Region, which became LCR’s first regional partner in May.
“As a former athlete and coach, I truly believe that this new partnership with Heidi and Bullfrog Recruiting will provide immense value for our Learfield College Rodeo programs and coaches,” said Shelby Rasmussen, Associate – Business Development & Rodeo Operations for Learfield College Rodeo. “We are excited to not only offer this resource to aid in the recruiting process, but to continue to grow college rodeo and the western industry as a whole.”
About Bullfrog Recruiting
Bullfrog Recruiting is a pioneering leader in the college rodeo recruitment landscape, dedicated to connecting student-athletes with ideal collegiate programs across the nation. Founded by Heidi Foy, Bullfrog Recruiting leverages innovative technology and deep industry insights to create a seamless and effective recruitment process. With a focus on personalized service and long-term relationships, Bullfrog Recruiting not only matches athletes to programs but also supports their development and success in college rodeo. Bullfrog’s commitment to excellence and its comprehensive support system ensures that both athletes and coaches have the resources they need to achieve their goals and advance the sport of rodeo.
About Learfield
Learfield is the media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.