Partnership through Learfield’s UC Davis Sports Properties to combine Upscale & VuVuV’s Unique Marketing Assets with Learfield’s Data and Digital Expertise and Fan365 Platform
DAVIS, Calif. – UC Davis Athletics and health, wellness and personal care products company Upscale CBD & VuVuV CBD Petline announced Monday an exclusive multi-year partnership facilitated by UC Davis Sports Properties, the locally based team of Learfield – the media and technology company powering college athletics.
Through the partnership, Upscale & VuVuV will utilize their unique marketing assets at UC Davis home games in combination with Learfield’s data and digital expertise to reach the Aggie fanbase and Davis community and introduce each to their high-level, high-quality, hemp-derived CBD products.
“As a family-owned business, we are excited to bring our products to the families and pets of the Aggie fanbase,” said Tamara Rodgers, CEO of Upscale CBD. “This is a historic occasion for VuVuV, our brand ambassador, as he will be the first dog signed to a sports contract.”
By partnering with UC Davis Athletics through UC Davis Sports Properties, Upscale & VuVuV will receive enhanced social media collaboration with the Aggies as well as one million digital impressions annually through Fan365 – Learfield’s programmatic digital sponsorship and marketing program.
Upscale & VuVuV’s partnership will also feature an on-site activation presence at UC Davis home games – beginning with an appearance by Upscale CEO Tamara Rodgers and President Prescott Browne at Thursday’s men’s basketball home game against Hawai’i – as well as in-venue signage on the UC Davis Health Stadium scoreboard. Additional in-venue signage inside the University Credit Union Center, both courtside and on the arena’s ribbon boards, will be visible on all upcoming ESPN+ broadcasts of Aggie Basketball.
“We are thrilled to join the Aggie family and become the first CBD company to become brand partners with UC Davis athletics,” said Prescott Browne, President & Co-Founder of Upscale CBD. “As a family-oriented and minority-owned business, we are eager to share our personally developed THC-Free CBD products – which have been chemically-tested and approved for individuals and their furry friends – on game day.”
Based in Chicago, Illinois, Upscale CBD & VuVuV CBD Petline have successfully and strategically focused on introducing high-level, high-quality, hemp-derived CBD products that are THC-Free to a diverse clientele and their pets, enriching their breadth of health, personal care and wellness.
“We’re excited to bring this great family business into the Davis community and introduce their brand and products to our fanbase,” said Patrick Kreger, General Manager of UC Davis Sports Properties. “We hope to provide them a premium social and digital connection to our fanbase just as they provide a premium product to their clientele.”
UC Davis Sports Properties is the exclusive multimedia rights holder for UC Davis Athletics and oversees all sponsorship agreements on behalf of the Aggies.
About Upscale CBD
UPSCALE™ is an innovative, Chicago, Illinois-based health, wellness, and personal care products company. The vision and mission at UPSCALE™ is simple: to illustrate and showcase the dynamic, restorative advantages of hemp-derived products. Upscale aims to inspire and educate consumers to experience the uniquely refreshing lines of hemp-derived CBD products for themselves and their furry animal companions through VuVuV CBD Petline – each developed THC FREE. UPSCALE™ lifestyle brand is a family-owned company led by its CEO Tamara Rodgers and her son, Co-Founder/President, Prescott Browne. Together, they have successfully and strategically focused on introducing their high-level, high-quality, hemp-derived CBD products to a diverse clientele enriching their breadth of health, personal care, and wellness.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.