ATLANTA – Learfield and the Women’s Basketball Coaches Association name State Farm as the title sponsor of the inaugural WBCA Showcase, an 8-team, 6-game women’s basketball event taking place Nov. 21-24 at Walt Disney World Resort in Orlando.
The WBCA Showcase tips off Thursday, Nov. 21, and continues Nov. 23-24, with all six contests taking place inside the State Farm Field House at the ESPN Wide World of Sports Complex. The event features Georgia, Jacksonville, Louisville, Marshall, Mississippi State, Penn State, South Florida and Tulsa.
“Having such an influential and supportive brand join us for the inaugural WBCA Showcase is an incredible benefit,” stated Danielle Donehew, Executive Director of the WBCA. “We are thrilled to have their sponsorship as we build this into a premier event in women’s basketball and college athletics.”
In addition to title sponsorship of the WBCA Showcase, State Farm will have their logo prominently displayed on-court in five places – as part of the center court event logo and standalone on both hashmarks and in both coaches’ boxes – providing premium television visibility, and in its well-known place on each goal stanchion.
As part of the official WBCA Showcase logo, State Farm will receive additional brand exposure via social media and in-venue marketing assets such as game programs, while the State Farm logo will also be present on various in-venue signage locations throughout State Farm Fieldhouse.
“State Farm is a terrific sponsor for us and has shown incredible support for women’s athletics for many years,” added Lori Bland, Vice President of National Partnership Management at Learfield. “We are excited to pair their brand with another high-profile event in the WBCA Showcase.”
The relationship between the WBCA and State Farm was facilitated by Learfield’s corporate business development team, which has partnered with State Farm for various college sport sponsorships across the country for decades.
About State Farm®
For over 100 years, the mission of State Farm has been to help people manage the risks of everyday life, recover from the unexpected and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and 67,000 employees serve over 91 million policies and accounts – including auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 39 on the 2024 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.
About the Women’s Basketball Coaches Association
The Women’s Basketball Coaches Association is the professional association for coaches of women’s and girls’ basketball at all levels of competition. Founded in 1981, the WBCA offers educational resources that coaches need to help make themselves better leaders, teachers and mentors to their players; provides opportunities for coaches to connect with peers in the profession; serves as the unifying voice of coaches to those organizations that control the game; and celebrates those coaches, players and other individuals who excel each year and contribute to the advancement of the sport. Visit WBCA.org for more details about the association.
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.