CHATTANOOGA – The Chattanooga Mocs and Learfield, the media and technology company powering college athletics, have agreed to a multi-year extension to their multimedia rights partnership. Mocs Sports Properties, the locally based team of Learfield and multimedia rights holder for UTC athletics since 2009, now continues its impact in 2024 and beyond.
“We’re pleased to continue with such a vibrant partnership,” Wharton shared. “Mocs Sports Properties is more of an extension to the family rather than just representing our multimedia rights. We could not be more pleased with Learfield’s commitment to this partnership and the relationship that’s been built. We are excited for the steps together that lie ahead.”
Mocs Sports Properties (MSP) is the exclusive athletics multimedia rightsholder and sports marketing arm. In complete collaboration with the university, this campus-based Learfield team extends the UTC brand to businesses and corporations of all sizes looking to align with a very loyal and passionate fan base.
MSP manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the University. They provide ample opportunities for brands to garner maximum exposure through such inventory as static and digital in-venue signage, event sponsorships/promotion, corporate hospitality, Name Image and Likeness (NIL) with student-athlete influencers, radio & television, digital & social engagement and visibility via the official athletics website, GoMocs.com.
“We are thrilled to continue our 15-year partnership with Mark and The Mocs for many years.” Said Learfield Executive Vice President Andrew Wheeler. “We share a vision to enhance the experiences and relationships for all our corporate partners as the future for Mocs Athletics is very bright. Mark’s leadership and relationship with Zach Huston, our General Manager at Mocs Sports Properties, has us poised for significant growth.”
The relationship between the University and Learfield can be summed up by a mutually beneficial partnership with Food City that impacts the student-athletes, the general student body and the community. MSP and Food City have partnered for 15 years and the relationship has grown to include the region’s leading supermarket chain joining forces with the athletics program in providing next-level nutrition.
The Food City Fueling Station in the Wolford Family Strength & Conditioning Center inside the Brenda Lawson Student-Athlete Success Center makes a daily and vital impact on all Mocs athletics programs. Food City has also made a direct impact through growing NIL contributions, already partnering with six different Mocs student-athletes from four different sports for various NIL activations. But the growth of what MSP brought with UTC and Food City doesn’t end there.
Food City is now a part of the University’s Off-Campus Merchants Program. Students can load money as “Scrappy Cash” onto their Mocs Card and a simple swipe of it at a participating merchant utilizes it as a debit card. Food City is the only grocery option to allow Scrappy Cash at its locations.
In the ever-growing digital age, Mocs Sports Properties has also embraced Fan365 – Learfield’s programmatic digital sponsorship and marketing program – to provide Mocs partners additional visibility with the UTC fanbase. By leveraging Fan365, Mocs partner First Bank received more than 2 million targeted impressions and 100,000 added-value impressions to advance the bank’s brand and products, such as the co-branded Power C Debit Card.
Chattanooga will also continue to leverage Learfield’s data and digital expertise, powered by Fanbase, to generate incremental sponsorship revenue through Mocs Sports Properties. Fanbase provides fan demographic, geographic and profile data to help brand partners reach their target audiences efficiently.
For more information on Mocs Sports Properties and getting involved in sponsoring Mocs programs, go here.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.