9-Part Original Content Series Provides Behind-the-Scenes Look Inside the Texas Tech Football Program as it Prepares for and Progresses Through the 2024 Season
LUBBOCK, Texas – The journey through fall camp is over and kickoff is here for Texas Tech Football. With the build-up to week 1 about to culminate on the first gameday of 2024, Red Raider fans have more access than ever before as Texas Tech Athletics along with Learfield Studios and exclusive multimedia rightsholder Red Raider Sports Properties have teamed up to bring you another season of The Brand: Welcome to Lubbock.
The Brand is a 9-part original content series providing a behind-the-scenes look into the Red Raider football program as it prepares for and progresses through the 2024 season. The series explores the rich history, current dynamics, and future aspirations of Texas Tech Football – the toughest, hardest-working, most competitive team in the country.
“The Brand is a full-access look into the everyday workings of our football program,” said Joey McGuire, Texas Tech Head Football Coach. “We have such a tremendously engaged fanbase here at Texas Tech, and The Brand allows us to stay connected with our season ticket holders, donors and potential recruits by showcasing our student-athletes and staff to a large audience. Even just last week, Patrick Mahomes on his visit told our team he watches everything our team posts, including The Brand. For those who have yet to watch, I’d highly encourage you to do so today via TexasTech+.”
The first five episodes covering fall camp are available now to be viewed before TTU tees up the pigskin for the opening kick on Saturday. The remaining episodes will be released on Texas Tech Athletics’ social media platforms as listed below. Episodes can also be streamed on WreckEm.co/TheBrand.
- August 2: Episode 1
- August 9: Episode 2
- August 16: Episode 3
- August 23: Episode 4
- August 29: Episode 5
- And Episodes premiering every three weeks during the season
“The Brand provides exclusive access to the Red Raiders that you can’t get anywhere else,” said Rick Leach, Vice President and General Manager of Red Raider Sports Properties. “It’s an incredible collaboration between Texas Tech Athletics and Learfield Studios and we’re beyond excited to bring Red Raider fans inside the program with this original content series.”
About Learfield
Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.