TUSCALOOSA, AL – Alabama Athletics collaborated with its exclusive multimedia rightsholder Crimson Tide Sports Properties and Learfield Studios, the leader in college athletics original content, to feature members of the football team in a four-episode series dubbed The Bama Standard, fueled by Gatorade.

The series follows four Alabama football leaders, each in their own episode, profiling them as individuals on and off the field and exploring what it takes to leave a championship legacy. The players will also take part in an abbreviated “behind the episode” podcast after their respective episode premiers that will live on CSTV social channels.

A new episode will drop every Wednesday in June across Alabama Crimson Tide’s social media platforms and live at Rolltide.com.

  • June 3: Trailer
  • June 5: Episode 1 featuring Tyler Booker
  • June 12: Episode 2 featuring Malachi Moore
  • June 19: Episode 3 featuring Deontae Lawson
  • June 26: Episode 4 featuring Jihadd Campbell

“We’re excited to continue our collaboration with Alabama Athletics and Learfield Studios to bring fans another captivating series,” said Jim Carabin, vice president and general manager of Crimson Tide Sports Properties. “Student-athletes are the heartbeat of the Crimson Tide, and it’s an honor to create more in-depth feature programs aimed at providing a behind-the-scenes look at the hard work and dedication required to become a championship football program.”

About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

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