LARAMIE, Wyo. – Learfield College Rodeo (LCR), a division of Learfield – the leading media and technology company powering college athletics – is thrilled to announce a strategic partnership with the Central Rocky Mountain Region, its first regional collaboration, marking a monumental step in expanding LCR’s commitment to supporting collegiate rodeo athletes and programs nationwide.
“The Central Rocky Mountain Region is excited to partner with Learfield College Rodeo,” said Seth Glause, faculty director for the Central Rocky Mountain Region and head coach of the University of Wyoming Rodeo team. “This partnership will help us elevate our student-athletes, our brand, and college rodeo, and will bring an exciting championship experience to the CRMR.”
Through this partnership, Learfield will deploy its innovative, data-driven strategies in digital and on-site fan engagement, in-venue branding, original content development through Learfield Studios, and integration with student-athlete name, image, and likeness (NIL), among other marketing assets. These efforts will facilitate authentic fan connections for local, regional, and national brands, aligning with Learfield’s success in delivering marketing solutions across collegiate sports.
Launched in the summer of 2023, LCR is dedicated to elevating college rodeo and embracing the widespread influence and popularity of western heritage and culture. Through its College Rodeo division, Learfield leverages its longtime success in delivering sports and cross-campus marketing solutions to provide new opportunities for college rodeo teams. The Central Rocky Mountain Region becomes LCR’s first regional partner in a division with a growing roster of schools, including esteemed institutions Cal Poly, Colorado State, Idaho State, Montana, Montana State, Montana Western, Utah State, and Wyoming. Wyoming, among the first programs to join LCR, and Colorado State, which joined in November of 2023, are both members of the Central Rocky Mountain Region.
“We couldn’t be more excited to partner with the Central Rocky Mountain Region – our first region partner,” said Brad Poe, vice president and general manager of Learfield College Rodeo. “The recent expansion of our roster marks a pivotal moment in our journey. This partnership with the Central Rocky Mountain region signifies our commitment to collegiate rodeo on a national scale, paving the way for further growth and opportunities in the future as we strive to create a championship experience for each college rodeo region and its student-athletes.”
The Central Rocky Mountain Region, one of 11 collegiate rodeo regions, is comprised of twelve institutions, including Casper College, Central Wyoming College, Chadron State College, Colorado State University, Eastern Wyoming College, Gillette College, Lamar Community College, Laramie County Community College, Northeastern Junior College, Otero Junior College, Sheridan College, and University of Wyoming. Through this collaboration, Learfield College Rodeo will usher in significant support and sponsorship expansion that significantly benefits all member institutions.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.