JONESBORO, Ark. – Arkansas State Athletics today announced an expanded relationship with LEARFIELD to include its Amplify division as part of a holistic revenue solution designed to best serve Red Wolves fans.
The on-campus LEARFIELD Amplify team, which is currently being established, will be dedicated to driving new fan engagement and providing best-in-class customer service to existing season ticket holders and donors.
“I want to thank our Red Wolves Foundation staff and board, as well as the LEARFIELD Amplify team, for coming together to make this happen,” said A-State Vice Chancellor for Intercollegiate Athletics Jeff Purinton. “We’re excited to bring on additional help to assist our efforts in growing our base of ticket holders and Red Wolves Foundation donors.”
In addition to outbound ticket sales and service, the Amplify team will focus on premium sales and driving new donations for the Red Wolves Foundation. Amplify’s three full-time sales professionals will enhance A-State’s ability to reach more fans and create unique experiences to engage with Red Wolves’ athletics.
“We’re very excited to be supporting Arkansas State in this expanded capacity,” said Mike Haake, LEARFIELD’s Vice President, Multimedia Rights. “Jeff has a clear vision for the athletics department, and we look forward to helping execute his strategy by implementing unique ways to attract new fans and to provide outstanding customer service to existing ones.”
LEARFIELD Amplify represents more than 40 partners nationally across its ticketing, development and premium seating business. By combining the best breed of technology, industry leadership, and reputable sales and service staff, LEARFIELD Amplify works with universities and professional sports franchises to create engaged relationships with fans and to optimize revenue opportunities.