LOGAN, Utah – Utah State Athletics will extend its multimedia rights relationship with Learfield as announced on Thursday by Interim Athletics Director Jerry Bovee.
The Aggies and Learfield have been longtime partners, with the industry leader representing Utah State through 2033 in the renewed agreement. Aggie Sports Properties, Learfield’s local team, will remain solely dedicated to Utah State and work closely with Bovee and the entire athletics administration, as well as all corporate sponsors.
“I am appreciative of our partners at Learfield, and our Aggie Sports Properties staff here on campus, for their continued partnership in assisting Utah State Athletics to continue building our brand, while developing meaningful engagement opportunities for businesses in Cache Valley and along the Wasatch Front. In addition, I appreciate LEONA for serving as our consultant during the process that led to this contract extension. This partnership typifies the tremendous growth opportunities in athletics here at Utah State and will greatly enhance our student-athletes’ overall experience. This extension over the next 10 years will more than double the financial benefits of the previous agreement and allows for even greater opportunities to grow in the future. We look forward to greater content and marketing opportunities coming for Aggie Athletics moving forward.”
Learfield has been the Aggies’ multimedia rightsholder since 2007. The university also works with Learfield by way of CLC (licensing), Paciolan (ticketing) and SIDEARM Sports (official athletics website/mobile app).
“We’re proud to have represented the Aggie brand for 15 years, and we’re honored to continue our commitment of providing Jerry and his team best-in-class service in the years ahead,” said Mike Hamilton, Learfield Executive Vice President, University Partnership Group. “As the college sports industry continues to evolve, we remain dedicated to bringing Utah State innovative ideas and guidance in all aspects from NIL and new sponsorship categories to elevated fan and brand engagement.”