Winner to Receive VIP Experience for Select Football or Basketball Game Day in 2023

MADISON, Wis. – University of Wisconsin Athletics and its multimedia rightsholder, LEARFIELD’s Badger Sports Properties, announced today the launch of a premier fan-experience sweepstakes in collaboration with longtime partner American Family Insurance. The “Badger for a Day Sweepstakes, presented by American Family Insurance” will provide one UW fan with the choice of a memorable VIP day enjoying Badger football or Badger basketball during the 2023 college athletics season.

“We’re thrilled to introduce our sweepstakes again for the coming season,” said American Family Insurance Sponsorships and Events Director Maureen Headrick. “Our longtime affiliation with the Badgers and their outstanding fanbase is important to our company. Our community engagement is invaluable, and it involves our UW initiatives. We are proud to be a Badger corporate supporter and encourage fans to enter to win this truly exceptional experience.”

Fans can enter the sweeps now via the online entry, which will be open through midnight CT April 7, 2023. The ultimate prize package will be won by one Badger fan and include:

  • Two tickets to one football or basketball game during the 2023 season
  • Tour of the football or basketball facility for winner and guest on game day
  • On-field or on-court pregame photo opportunity
  • Two pregame sideline or courtside passes
  • Two Badgers’ bags filled with branded merchandise
  • Total travel stipend of $2,500 for winner and guest

“We appreciate the continued support of American Family Insurance and thank them for providing yet another incredible game day opportunity like this for our fans,” said UW Director of Athletics Chris McIntosh.

The “Badger for a Day” winner will be chosen at random on or around April 12, 2023. Fans will be reminded to enter the “Badger of the Day Sweepstakes, presented by American Family Insurance” through social posts, in-venue signage and game day radio broadcasts.

The relationship with American Family Insurance is overseen on behalf of the university by Badger Sports Properties, UW’s athletics multimedia rightsholder and Madison, Wis.-based LEARFIELD team. LEARFIELD is a leading media, data and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.

About the American Family Insurance group Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 13th-largest property/casualty insurance group, ranking No. 251 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance group also includes CONNECT, powered by American Family Insurance, The GeneralHomesite and Main Street America Insurance. Across these companies the group has more than 13,000 employees nationwide.