BLOOMINGTON, Ind. – Indiana University Athletics today announced an expanded relationship with LEARFIELD to include its ticket sales division, LEARFIELD Amplify, as part of a holistic revenue solution designed to best serve Hoosiers fans.
The on-campus, dedicated sales team currently being established will help drive new fan engagement, as well as provide best-in-class customer service to existing season ticket holders.
”LEARFIELD has been an outstanding partner to IU Athletics for decades, and I am excited to build on that relationship with LEARFIELD Amplify,” said IU Vice President and Director of Athletics Scott Dolson. “We have seen tremendous growth in our ticket sales in the last two years, and this partnership takes those efforts to a new level as we create a world-class atmosphere at our home sporting events. As we continue to focus on serving our fans, it’s great to know that we have a partner in LEARFIELD that shares our commitment to meet the needs of our proud and loyal legion of fans all around the state and the country.”
Indiana becomes the 20th Power Five institution to partner with LEARFIELD Amplify for ticket sales or development services. The Hoosiers also are represented by LEARFIELD for multimedia rights and sponsorship sales, as well as for the university’s official athletics website/app (SIDEARM Sports) and digital ticketing platform (Paciolan). Amplify’s on-campus sales team will have seamless integration with LEARFIELD’s IU Sports Properties multimedia rights team, as well as leverage technology from Paciolan through its primary ticketing system, Salesforce, and marketing automation.
“Indiana and LEARFIELD have been longtime partners, and we’re thrilled to continue enhancing this relationship with the addition of a dedicated ticket sales staff,” said Chris Sanders, Executive Vice President, Multimedia Rights, LEARFIELD. “This new team will align on many respects with IU Sports Properties, allowing us to quickly provide the best possible experiences to Indiana fans across the country.”
Indiana University Athletics is one of the most successful intercollegiate athletic departments in the country. Indiana University has won 25 national team titles, including at least one in seven different sports. Hoosier teams have captured 183 Big Ten team championships, Hoosier student-athletes have won 163 individual NCAA titles, and 241 Hoosiers have competed in the Olympics.
LEARFIELD Amplify represents more than 40 partners nationally for outsourced ticket sales or development. By combining the best breed of technology, industry leadership, and reputable sales and service staff, LEARFIELD Amplify works with universities and professional sports franchises to create engaged relationships with fans and to optimize revenue opportunities.