BOISE, Idaho – Boise State continues to raise the bar in the world of name, image and likeness (NIL). Through a relationship with Jacksons Food Stores (Jacksons), the Broncos will become the first college football program with its entire team represented in a trading card set since the advent of NIL. Jacksons’ investment makes it the largest trading card venture for any school in the country.
The officially licensed, professionally designed, printed and packaged trading cards will be sold exclusively at Jacksons locations across the Treasure Valley beginning Friday, Oct. 7. Each pack contains 14 cards and will retail for $12.99. One out of every 10 packs will also include a limited-edition, autographed card.
“We’re proud to be part of amplifying the talent of our local student-athletes,” said Cory Jackson, President of Jacksons Food Stores. “Boise State athletics are an important part of our community and we’re excited to have a role in enhancing the Bronco fan experience.”
The full set includes cards featuring each football student-athlete and Buster Bronco. The 10 limited-edition autographed cards, numbered 1–100, depict Bronco standouts Scott Matlock, Ezekiel Noa, John Ojukwu, JL Skinner, Riley Smith and more.
“I am really thankful there is an opportunity like this,” Ojukwu said. “I remember being a kid growing up in Boise and it was the coolest thing ever to get something that had a Boise State football player on it. Now to get to play a role in what those items are and see them on store shelves, I love it.”
Through this effort, Boise State and Jacksons are proud to bolster Boise pride. The partnership is made possible by Boise State’s nationally-recognized NIL program and its in-house group license opportunity, as well as the athletic department’s longtime multimedia rightsholder, Bronco Sports Properties.
“We are extremely grateful to Jacksons and their leadership team for sharing our vision and wanting to be a part of this exciting opportunity on the ground floor,” said Boise State Director of Athletics Jeramiah Dickey. “We are thrilled to partner with a major player in the Treasure Valley to bring this deal to life and we look forward to finding opportunities to grow the partnership to benefit even more Boise State student-athletes and fans.”
More than 10,000 packs will be distributed across Jacksons’ 103 Treasure Valley locations.
About Jacksons Food Stores
Since John D. Jackson founded Jacksons in 1975 as a single service station, the family-owned company has grown to be a nationally recognized chain of 300+ company-operated convenience stores in Idaho, Nevada, Oregon, Washington, Arizona, California, and Utah under the Jacksons Food Stores and ExtraMile by Jacksons Convenience Store brands.
About Bronco Sports Properties
Bronco Sports Properties is Learfield’s locally based team solely dedicated to Boise State Athletics. The team works alongside the athletics department on all aspects of the comprehensive multimedia rights agreement including the corporate partner platform. Learfield is a media, data and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. In addition to multimedia rights, Learfield works with Boise State through its ANC, CLC and SIDEARM Sports businesses.