Multi-Year Integrated Agreement to Complement Bank’s Anticipated Growth in the State
LARAMIE, Wyo. – University of Wyoming Athletics and its multimedia rightsholder, LEARFIELD’s Wyoming Sports Properties, introduces First National Bank of Omaha (FNBO) as “The Bank of the Cowboys” as the bank is primed for growth within the state, having acquired Western States Bank earlier this year.
The multi-year sponsorship agreement, effective this month, provides for FNBO to receive various benefits as a member of the Cowboys’ corporate partner family. Notably, as Wyoming Athletics’ exclusive bank partner, FNBO will launch a specially designed, co-branded debit card utilizing university-licensed marks this fall. Additionally, FNBO will have significant brand visibility throughout each year, including in-venue and digital signage during football and basketball seasons; digital and social exposure via Wyoming Athletics’ official platforms; and radio promotion on the Cowboy Sports Network.
“We are excited to have FNBO join the University of Wyoming Athletics family,” said Director of Athletics Tom Burman. “They are going to be a great addition to the community and the state. We appreciate their enthusiasm to help us grow our athletics program as we move forward.”
”FNBO has a longstanding tradition of partnering with university athletic programs throughout our eight-state service area, and we are genuinely thrilled about our new partnership with the University of Wyoming Cowboys,” said FNBO Regional Vice President Nathan Ewert. “We look forward to the opportunity for Cowboys fans to get to know FNBO, especially as we prepare to roll out our co-branded debit card.”
The new relationship between FNBO and Wyoming Athletics was secured on behalf of the university by Wyoming Sports Properties, LEARFIELD’s local team managing the Cowboys’ multimedia rights agreement. LEARFIELD is a media, data and technology services leader in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
First National Bank of Omaha (FNBO) is a subsidiary of First National of Nebraska. First National of Nebraska and its affiliates have nearly $30 billion in assets and 5,000 employee associates. Primary banking offices are located in Nebraska, Colorado, Illinois, Iowa, Kansas, South Dakota, Texas and Wyoming. Learn more at fnbo.com and connect on Facebook, Twitter and Instagram.