New Beavers’ Affiliation Leverages P3’s Commitment to the Senior Community, Presence Among Fans
CORVALLIS, Ore. – Oregon State University Athletics and its multimedia rightsholder, LEARFIELD’s Beaver Sports Properties, have announced a new integrated relationship with P3 Health Partners Oregon, a patient-centered, physician-led medical group that provides value-based healthcare to seniors in several counties in Oregon, including the Salem and Roseburg areas.
Concurrent with the 2022-23 season, P3 Oregon will be a proud partner of Oregon State University Athletics and receive numerous benefits and visibility throughout select Beavers’ sports programs. Most notably, P3 Oregon will spearhead the first-ever Oregon State University Senior Cheer Squad, which will rehearse and practice with the Beavers’ cheer team. The Senior Cheer Squad will be featured on roster pages in all digital football programs. Additionally, they will perform at halftime during a select women’s basketball game. P3 Oregon will also be an essential part of a new football promotion honoring generations of fans and respective longtime family ties to Oregon State University.
As part of its multi-year athletics sponsorship, P3 Oregon will also have exposure on the women’s basketball game broadcasts; serve as presenting sponsor for the women’s and men’s starting lineups for all 32 home basketball games; and have select visibility during softball and baseball seasons. P3 Oregon will sponsor a Grandparents Day during the softball and women’s basketball seasons.
“The Beavers alumnus represent a strong segment of senior patients that P3 Oregon is honored and privileged to serve, as well as a great, multi-generational fan base with deep ties to the Oregon markets that we call home,” said Peter Lymm, Market President, P3 Health Partners Oregon. “More than just a name sponsorship or a visible logo in a stadium, this sponsorship expands our community engagement with programs, like the Oregon State Senior Cheer Squad, the multi-generation fan programs and other dedicated events, which highlight the senior community, as well as their families.”
“Oregon State Athletics is pleased to partner with P3 Health Partners Oregon,” said Senior Associate Athletic Director Sara Elcano. “Their vision for the sponsorship and ability to positively enhance the fan’s game day experience is exactly what we look for in corporate partners. We look forward to rolling out their latest programs and campaigns this summer and having Beaver Nation welcome them to the team.”
“The people we’ve met so far, and the overall values of P3 Oregon are what makes this partnership so exciting,” said Beaver Sports Properties General Manager Lucas Motta. “It has been fantastic getting to know everyone, and we’re thrilled to bring this truly authenticand integrated partnership to life.”
Beaver Sports Properties is LEARFIELD’s local team dedicated to OSU, working alongside the entire athletics administration in management of the overall rights relationship and corporate partner platform.
P3 Oregon
P3 Health Partners Oregon is a population health management group founded and led by physicians who want to shift the industry’s focus from managing illness to cultivating wellness through value-based care. With multiple clinics in Oregon and an expansive network of more than 1,000 affiliated primary care providers, our supportive care team unburdens providers and empowers our 18,000 patients so that they can get the care they deserve. Driven by people, passion, and purpose – that’s the power of P3. For more information, visit p3hp.org/oregon/ and follow P3’s social channels through Instagram at @p3healthpartners and Facebook at Facebook.com/p3healthpartners.
OREGON STATE ATHLETIC DEPARTMENT MISSION
Oregon State Athletics strives to Build Excellent Authentic Visionary Student-Athletes (Go BEAVS).