IRVING, Texas – The Big 12 adds Grand Caliber to it corporate partner program as the “Official Luxury Watch Retailer of the Big 12 Conference.”

As part of the agreement, Grand Caliber will receive visibility across the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Men’s Basketball Championship; and Phillips 66 Big 12 Baseball Championship, in addition to brand exposure via Big 12 social and digital platforms.

Located in the heart of Dallas’ Uptown District, Grand Caliber is the leading trusted source for selling and buying authentic new and pre-owned watches. The company was created by watch enthusiasts and watch lovers to cater to a growing cohort of clients becoming interested with luxury timepieces.

“We are proud to welcome Grand Caliber to the growing portfolio of the Big 12 corporate partner program,” said Big 12 Commissioner Bob Bowlsby, “and look forward to their presence at our football, men’s basketball and baseball championships.”

“Grand Caliber is proud to announce our partnership with the Big 12,” said Jimmy Choo, CEO, Grand Caliber. “This is an exciting moment in the evolution of college athletics – and for the luxury watch industry. We look forward to helping accelerate the conference and are committed to a prosperous future for our organizations.

The relationship between the Big 12 and Grand Caliber is overseen by Big 12 Sports Properties, the LEARFIELD team dedicated to the Conference as its sponsorship rights holder.

About Grand Caliber
“Grand Caliber is a luxury watch dealer specializing in high-end brands, sales, and service. Our selection of top-of-the-line watches includes brands like Rolex, Patek Philippe, Cartier, and more. We have the perfect watch for every occasion. With our global network, our dedicated team can help you find the perfect watch no matter how rare, and our world-class service department can keep it running like new for years to come. Visit us today and see why Grand Caliber is the luxury watch destination.”

About Big 12 Conference
The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. Beginning its 27th year, the Conference has produced over 780 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Its student-athletes and teams have combined for 718 individual NCAA titles and 77 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit and follow the Conference on Facebook (, Twitter (@Big12Conference), Instagram ( and YouTube (