IRVING, Texas – The Big 12 Conference announced today a multi-year relationship with Sprouts Farmers Market. Sprouts, one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States, will serve as the “Official Grocer of the Big 12,” and be the title sponsor of the Big 12 Women’s Soccer Championship.

Complementing its Official Grocer designation and brand affinity with women’s, and soccer championship, events, Sprouts will be presenting sponsor of a newly created Women’s Basketball Show which will debut this season on Big 12 Now on ESPN+. Sprouts will receive official partner recognition across all Big 12 championship events as well.

“We’re proud to welcome Sprouts to our Corporate Partner program, and appreciate their investment in promoting women’s athletics,” said Big 12 Conference Commissioner Bob Bowlsby. “There’s tremendous value and visibility through our women’s sports portfolio. The addition of a brand like Sprouts, which is committing to the continued growth of women’s athletics, aligns with the vision of our member institutions.”

Big 12 Sports Properties is the LEARFIELD team dedicated to the Conference as its sponsorship rights holder and secured the comprehensive relationship with Sprouts.

About Sprouts Farmers Market, Inc.

Sprouts is the place where goodness grows. True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States, Sprouts employs approximately 31,000 team members and operates approximately 380 stores in 23 states nationwide. To learn more about Sprouts, and the good it brings communities, visit

About Big 12 Conference
The Big 12 Conference is comprised of 10 Universities – Baylor, Iowa State, Kansas, Kansas State, Oklahoma, Oklahoma State, TCU, Texas, Texas Tech and West Virginia. The Big 12 is an NCAA Division I intercollegiate athletics conference that encompasses five states with over 40 million people within its geographic footprint. In its 26th year, the Conference has produced over 720 Academic All-America selections and claimed national championship team titles in 20 of its 23 sponsored sports. Its student-athletes and teams have combined for over 700 individual NCAA titles and 76 team national championships. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. For more information, visit and follow the Conference on Facebook (, Twitter (@Big12Conference), Instagram ( and YouTube (