BUFFALO, NY – The University at Buffalo Athletics Department and its multimedia rights holder, LEARFIELD’s Bulls Sports Properties, have announced that Sonwil has been named the Official Logistics Partner of UB Athletics. As part of this multi-year relationship, Sonwil will be the newest member of “Team UB” and will be represented throughout Alumni Arena and UB Stadium.
To show its support for UB Athletics, Sonwil will be commissioning a fully wrapped semi-trailer showcasing UB Athletics which will be used by the UB Football team at home and away to provide safe storage and transfer of their athletic equipment.
“UB, its administration, faculty, students and alumni have proven themselves valuable partners to Sonwil as we grow our footprint in Western New York,” commented Jason Ickert, president of Sonwil Logistics and Sonwil Transportation. “Through our college internship program, we continue to partner with UB to host logistics learning and development opportunities for UB students, many who become full time team members of Sonwil after graduation. Our sponsorship of UB Athletics is another way that we can show our support for UB and its mission.”
“We are extremely excited to welcome Sonwil as the newest Team UB partner” said Vice President and Director of Athletics Mark Alnutt. “Sonwil is a growing company in the Buffalo area that has already provided many career opportunities and internships to UB Alumni and students, so we look forward to building upon that relationship. It will also be great to see the Buffalo Spirit mark on many of the Sonwil trucks that will showcase the UB Athletics brand throughout the northeast.”
For more than 80 years, Sonwil has provided third-party logistics (3PL) services across North America. Privately held and family owned, Sonwil is proud to be one of western New York’s largest employers of logistics professionals and remains committed to the communities it serves. Services provided by Sonwil include: real estate development and leasing, warehousing, distribution, fulfillment, transportation and freight management.
Bulls Sports Properties, LEARFIELD’s local, dedicated team is committed to extending the affinity of the UB Bulls’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. Bulls Sports Properties, in complete collaboration with the University at Buffalo Athletics, manages all aspects of the rights relationship including venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility through the official athletics website UBBulls.com as well as radio game broadcasts and coaches’ shows. LEARFIELD is a leading media and technology services company in intercollegiate athletics.