GAINESVILLE, Fla. – Conecuh Sausage is a new proud partner of the Florida Gators, as announced by LEARFIELD’s Florida Gators Sports Properties, the multimedia rightsholder and sports marketing arm for the University Athletic Association (UAA).
Known for its popular hickory smoked sausage, Conecuh Sausage will have brand visibility during University of Florida’s football, baseball and softball seasons. The multi-year agreement begins on July 1 and enables the brand to receive select in-venue signage; exposure in official UF print and digital channels; as well as in-game promotion on the Gators Sports Network.
“We’re excited to partner with Florida Gators Sports Properties, and we look forward to bringing Conecuh Sausage to Florida fans and joining the great traditions and gamedays with the Gators,” said John Crum Sessions, Conecuh Sausage owner and president.
“We’re grateful for the new support by Conecuh Sausage,” said University of Florida Athletic Director Scott Stricklin. “Our sponsor commitments are vital to our overall athletics programming in Gainesville and creating great experiences for our student-athletes. We appreciate them backing the Gators.”
“We’re pleased to bring Conecuh Sausage into our portfolio of brand sponsors we have the privilege of working with here at the University of Florida,” said Lee Douglas, Florida Gators Sports Properties’ vice president and general manager. “We look forward to introducing their brand to our fans and making sure they’re an integral part of the game day experience.”
About Conecuh Sausage
Conecuh Sausage Company is a family owned and operated business which began in 1947 in Evergreen, Alabama. For over 75 years, Conecuh Sausage has been committed to producing the finest hickory smoked sausage in the world from Conecuh County in South Alabama. Conecuh’s tradition of selecting only the highest quality meats, preparing them with a patented blend of seasonings and smoking them over a pure hickory fire continues today. The result is the unmistakable Conecuh flavor that keeps sausage lovers coming back time and time again. For more information about Conecuh Sausage visit them online at www.conecuhsausage.com.
Florida Gators Sports Properties
This local, dedicated LEARFIELD team is committed to extending the affinity of the Gators’ brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate sports fan base. Florida Gators Sports Properties, in complete collaboration with the University of Florida, manages all aspects of the rights relationship including venue signage; event sponsorships and promotion; corporate hospitality; television; digital engagement and visibility through the official athletics website FloridaGators.com as well as radio game broadcasts and coaches’ shows. LEARFIELD is a leading media and technology services company in intercollegiate athletics.