BOULDER, Colo. – LEARFIELD, the multimedia rightsholder for University of Colorado Athletics, has appointed Andrew Popchock general manager to lead its dedicated Buffalo Sports Properties team.

Popchock has been with LEARFIELD for nearly 11 years, most recently as general manager for Washington State Sports Properties, the Pullman-based LEARFIELD team representing the Cougars. He also is the former associate general manager for LEARFIELD’s Michigan Sports Properties team in Ann Arbor. Popchock’s previous related experience includes serving with the multimedia rights team for U.S. Air Force Academy as well.

At Buffalo Sports Properties, Popchock will serve as the primary LEARFIELD liaison with CU Athletic Director Rick George. The team works in complete collaboration with the athletics administration and oversees CU Athletics’ corporate partner platform.

“Andrew is a proven professional in our business and brings exceptional experience to CU,” said George. “We’re excited to have him in Boulder and know he will represent our university and sponsors with dignity and be a terrific leader for the LEARFIELD team.”

“We continue to see Andrew succeed and be a respected leader within our multimedia rights division,” said Spencer Christiansen, LEARFIELD’s regional senior vice president, multi-media rights. “The combination of experience he brings from the Big Ten, as well as his three years serving as GM for another Pac-12 member make him a valuable fit in Boulder, and we’re pleased to have him leading Buffalo Sports Properties.”

LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

The University of Colorado Boulder campus is located at the “foot of the Flatirons” of the Front Range of the Rocky Mountains.  It began intercollegiate competition in the spring of 1890; 131 years later the school sponsors 17 varsity programs on the Division I NCAA level and in the Pac-12 Conference.  The men compete in basketball, cross country, football, golf, skiing and track & field; the women in basketball, cross country, golf, lacrosse, skiing, soccer, tennis, track & field and volleyball.  Its sports teams have been known as the Buffaloes since 1934, with one of the nation’s most popular live mascots in “Ralphie.” CU has won 29 national championships (20 in skiing, five in men’s cross country, three in women’s cross country and one in football), 205 conference titles and has had 147 NCAA individual champions.