Paciolan will power digital ticketing, fundraising, and marketing solutions for Air Force Athletics to elevate fan experiences
IRVINE Calif. — Paciolan, the leading ticketing and technology solution provider for college athletics, has entered into an agreement with Air Force Academy Athletics. Paciolan will provide Air Force with a comprehensive solution that integrates digital ticketing, fundraising, and marketing technologies and services to deliver an exceptional fan experience.
“We have partnered with Paciolan – the gold standard in college athletics to help deliver best-in-class technology and services to Falcon Nation moving forward,” Director of Athletics Nathan Pine said. “The entire Paciolan integrated ecosystem aligns perfectly with improving our ability to deliver the best possible customer service experience to our fans, donors and cadets. This partnership marks another important step forward for Air Force Athletics and we are thrilled to welcome Paciolan into our Falcon Family.”
Air Force season ticket holders gain unparalleled access to mobile ticketing options, including purchasing mobile tickets, receiving them via text message, and entering Air Force venues using their phones. The mobile functionality also allows fans to manage tickets on their accounts directly from their phones and seamlessly transfer or exchange tickets for events they cannot attend.
“We are thrilled to work with Air Force Athletics to provide Falcons fans with the ultimate mobile experience,” said Paciolan President and CEO, Kim Damron. “We’re very excited to help drive ticket sales and power growth with the Falcon Fund through our integrated platform.”
Air Force fans, season ticket holders, and donors will be able to take advantage of an integrated ticketing and fundraising platform powered by Paciolan. The solution will enable Falcons fans to purchase tickets and give donations online simultaneously while providing Air Force Athletics with a holistic view of their fans to offer personalized communications. Additionally, Falcons’ fans with an established, current ticket account will receive an activation email from Paciolan soon.
Air Force Athletics will take advantage of Paciolan’s digital marketing services, including paid search, social, display, and video campaigns to engage current and prospective fans and drive ticket sales. To amplify the impact of digital campaigns, Air Force will incorporate Learfield’s Fanbase data to enrich fan profiles and create personalized campaigns with unique messaging that drive elevated results.
Air Force will also benefit from Paciolan’s integration with its official athletics website to provide contextual ticketing links embedded into its schedule pages and other areas of their website, powered by SIDEARM Sports. This feature provides fans with more information about ticket availability and pricing when purchasing tickets.
Air Force will also deploy Paciolan’s college-tailored instance of the Salesforce CRM platform and services to provide a 360-degree view of each fan and to enrich each fan’s interaction with the athletics department. In addition, Air Force will take advantage of Paciolan’s integrated Marketing Automation solution, tightly integrated into their CRM system, to deliver personalized communications based on their purchase history, interests, and affinities.
Air Force will receive Paciolan’s signature service and support. The Air Force Athletics staff will be teamed up with a highly experienced client partner, e-commerce operations specialist, a CRM strategist, a Marketing Automation specialist, and a digital marketing expert who will help with strategic planning, share best practices and consult on all Paciolan tools.
Air Force Athletics will continue to work with the Learfield Amplify team to drive outbound ticket sales, assist with Falcon Fund growth, and engage fans.
Air Force has been a long-term partner with Paciolan parent company, Learfield, that works alongside the athletics administration and manages Air Force athletics’ corporate partner platform
Paciolan, a Learfield company, is a leader in ticketing, fundraising, marketing, analytics and mobile solutions with over 40 years of experience serving more than 500 live entertainment organizations. Paciolan’s technology enables the sale of more than 120 million tickets per year by powering over 150 college athletic programs, more than 100 professional sports and arenas organizations, 75 performing arts venues, and several regional ticketing partners who serve hundreds of venues.