KINGSTON, R.I. – University of Rhode Island Athletics and its athletics multimedia rightsholder, LEARFIELD’s Rhody Sports Properties, announced today an elevated multi-year relationship with People’s Credit Union. Most notably, the community-based financial institution will serve as the first-ever “Official Credit Union of URI Women’s Athletics.”

One key component of the new integrated relationship is a contribution from People’s Credit Union to URI’s “Friends of Women’s Athletics Fund” for each win by a Rhode Island women’s team. Additionally, the unique sponsorship designation provides People’s Credit Union with increased visibility during various women’s home athletic competitions, as well as on official URI social platforms and

“As People’s Credit Union’s relationship with URI continues to grow, we are thrilled now to be ‘The Official Credit Union of URI’s Women’s Athletics.’ It will be our largest partnership and we look forward to the student athletes bringing their leadership skills to new community initiatives and youth focused activities that the Credit Union has planned,” stated Sean Daly, President and Chief Executive Officer for People’s Credit Union.

To complement its URI connection further into the community, coaches and student-athletes from URI’s women’s programs will join People’s Credit Union in youth-driven initiatives each year of the agreement. The initiatives will be centered on the importance of teamwork, discipline and other character traits that are vital in both sports and life.

“People’s Credit Union has been a respected corporate partner of ours for years, and we appreciate their ongoing support of our athletics programming – and now, as our first-ever Official Credit Union for URI Women’s Athletics’,” said URI Director of Athletics Thorr Bjorn. “It’s all very exciting and we’re thrilled they wanted to expand this area of their involvement with us here on campus, and deeper within the community.”

Rhody Sports Properties is the locally based LEARFIELD team representing the Rhody Rams of URI. LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.

People’s Credit Union offers a complete range of services including online and mobile banking, savings and checking accounts, personal loans, mortgages, business accounts, business loans, and financial services. Headquartered in Rhode Island, People’s Credit Union is a member-owned, state chartered, federally insured, community credit union established in 1922. Membership is open to all individuals. Deposits are insured up to $250,000 by the National Credit Union Administration (NCUA), an agency of the federal government.  For more information about People’s Credit Union visit