Nominations Now Open as One Citizen-Hero Per State Will Be Special Gameday Guests on November 26 in Lincoln

FARGO, N.D. – SCHEELS deepens its commitment to support everyday heroes as new title sponsor of the “Heroes Game” between the Iowa Hawkeyes and Nebraska Cornhuskers. The 11th annual matchup between the Big Ten Conference rivals will kick off at 1:30 p.m. ET on Friday, Nov. 26 from Memorial Stadium in Lincoln.

Notably, the 2021 SCHEELS Heroes Game will continue the rich tradition of recognizing and celebrating local heroes who exemplify the goal of positively impacting the community and who inspire others. Nominations are being accepted online through midnight CT on Friday, Nov. 12 via Fans are encouraged to nominate everyday citizens of Iowa and Nebraska who have performed extraordinary acts of heroism. Hawkeye fans also can submit nominations through the official dedicated page on

One citizen-hero will be selected and honored as the representative of each state and each team, respectively, at the SCHEELS Heroes Game in Lincoln. They will receive VIP treatment as special guests, with on-field recognition and his or her name inscribed on the Heroes Trophy.

SCHEELS, a current partner of the Iowa Hawkeyes and the Nebraska Cornhuskers, is a multi-year title sponsor of the Heroes Game. The ongoing relationship between SCHEELS and Iowa is overseen by LEARFIELD’s Hawkeye Sports Properties, the university’s athletics multimedia rightsholder and locally based team. The Hawkeyes represent one of 11 college relationships managed on a national level by LEARFIELD on behalf of SCHEELS.

“SCHEELS is incredibly honored to be the title sponsor of the annual Iowa and Nebraska Heroes Game,” said SCHEELS Chief Marketing Officer Marcus Thornton. “There are hundreds of local heroes in each community we serve, and they are the ones making a difference each day. This partnership is one small way we can recognize the heroes around us and express our sincere gratitude.”



Nov. 25, 2011 Lincoln #21 Nebraska 20, Iowa 7 NU leads, 1-0
Nov. 23, 2012 Iowa City #17 Nebraska 13, Iowa 7 NU leads, 2-0
Nov. 29, 2013 Lincoln Iowa 38, Nebraska 17 NU leads, 2-1
Nov. 28, 2014 Iowa City Nebraska 37, Iowa 34 (OT) NU leads, 3-1
Nov. 27, 2015 Lincoln #3 Iowa 28, Nebraska 20 NU leads, 3-2
Nov. 25, 2016 Iowa City #17 Iowa 40, Nebraska 10 Tied, 3-3
Nov. 24, 2017 Lincoln Iowa 56, Nebraska 14 Iowa leads, 4-3
Nov. 24, 2018 Iowa City Iowa 31, Nebraska 28 Iowa leads, 5-3
Nov. 27, 2019 Lincoln Iowa 27, Nebraska, 24 Iowa leads, 6-3
Nov. 14, 2020 Iowa City Iowa 26, Nebraska 20 Iowa leads, 7-3


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