PLANO, Texas – LEARFIELD announced today the recent appointment of Kimberly Smiley to the newly created position of vice president, corporate campaigns and marketing operations.
Her primary responsibility is to champion integrated, multi-channel campaigns for LEARFIELD within its intercollegiate multimedia rights business. She will oversee a team that is focused on supporting new business and the retention of existing brand clients and university partners working in concert with the sales and partnership management organizations.
With over 20 years of experience, Smiley brings a transformational approach to the disciplines and processes of marketing. Prior to joining LEARFIELD, Smiley served as the senior director, marketing campaigns for PowerSchool where she led accomplished marketing and product solution teams in go-to-market strategy, planning and execution of integrated marketing programs. Before PowerSchool, her previous experience also includes leadership marketing roles for tech and media companies Omnitracs, Ad:Tech, and DMNmedia.
“We’re excited to have Kimberly join our corporate team as LEARFIELD continues to grow, evolve, and innovate for our university partners and brand clients,” said CMO Jennifer Davis. “Kimberly’s extensive marketing experience and business acumen will help us refine existing processes, as well as create and optimize new strategies aimed at connecting brands to fans.”
“LEARFIELD has created a high-growth environment with unique offerings to brands, universities and fans at its core,” said Smiley. “It’s an exciting time to be joining a marketing leadership team so focused on innovation. The marketing function within the organization has an opportunity to build awareness for LEARFIELD’s well-established strengths in intercollegiate athletics and driving client, partner, and fan experiences, not just on game day, but every day.”
LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.