BOWLING GREEN, Ky. — WKU Athletics announced today it has extended its multimedia rights agreement with LEARFIELD.
The new multi-year relationship will continue to be overseen locally by Hilltopper Sports Properties, LEARFIELD’s dedicated team that works alongside the athletics administration and manages WKU Athletics’ corporate partner platform.
The agreement was brokered with assistance from Leona Marketing Group.
“LEARFIELD has played an instrumental role in the growth and increased national profile of WKU Athletics, and we are excited about extending this meaningful partnership an additional 10 years,” said Director of Athletics Todd Stewart. “We appreciate the significant commitment they have made and the value they see in WKU Athletics, and we are strengthened by moving forward together.”
“We’re honored to have the opportunity to keep working alongside Todd and his team to elevate the WKU brand throughout the region, state and nationally,” said Mike Hamilton, EVP for LEARFIELD’s University Partnership Group. “WKU is a longstanding, valued partner. We commit to continue innovating in all aspects and providing guidance and support through this transformative time in the college athletics industry.”
WKU Athletics continues to be the standard of excellence in Conference USA since joining the league in 2014 with nine sports programs accumulating 32 conference championships, eight more total championships than the next closest league member. WKU Football has appeared in seven bowl games in the last nine seasons and WKU Volleyball has reached the NCAA Tournament in nine of the last 11 seasons. WKU student-athletes also excel in the classroom and currently hold the highest cumulative GPA for all student-athletes in school history at 3.19.
LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.