STARKVILLE – Mississippi State Athletics announced today a brand-new, in-stadium experience this season for fans – a CUE Live-powered, crowdsourced light show for “Don’t Stop Believing” by Journey. The new element inside Davis Wade Stadium is due to a new relationship between the Bulldogs, Specialty Orthopedic Group and Cue Audio.

Between the third and fourth quarter, Bulldog fans can participate in the light show by using their smartphones and CUE Live technology to enhance the experience of “Don’t Stop Believing” by Journey. The app creates a synchronized pulse from the flashlights and LED screens of fans’ phones to the beat of the song.

To participate, fans should download the Hail State app from the app store on their phone prior to the game. Once the lights go down and a PA announcement is made, fans just have to open the app, click the menu icon and then select Bulldog Lights. CUE technology does not require cellular service, Bluetooth or a Wi-Fi connection in order to work.

“With SOG expanding our services in North Mississippi and a new office in Starkville, a partnership with Mississippi State football makes sense for us,” said Dr. Taylor Mathis, sports medicine specialist with Specialty Orthopedic Group. “We can’t wait to be a part of the rich tradition game day brings in Starkville, with the addition of a crowdsourced light show and the iconic song, ‘Don’t Stop Believing’.”

“The response to our light show during baseball was so positive, we really wanted to find a partner that fit for a show with football. We’re thrilled that Specialty Orthopedic Group is growing and joining our partner family,” said Ann Brett Gillespie Strickland, general manager of Bulldog Sports Properties.

Mississippi State opens the 2021 football season on Saturday, Sept. 4 at 3 p.m. playing host to LA Tech. For the complete schedule, visit this page on the official athletics website.

Specialty Orthopedic Group (SOG)  the largest and only subspecialized orthopedic group north of Jackson, MS, with nine board-certified/board-eligible surgeons and nine physician extenders (nurse practitioners and physician assistants), and is home to the only privately-owned outpatient surgery center in north Mississippi. SOG’s fellowship-trained surgeons practice exclusively within their area of subspecialized training, including sports medicine; foot and ankle; hand, wrist, and elbow; hip, knee, and total joint; and spine. Specialty Orthopedic Group’s state-of-the-art clinic, surgery center, and physical therapy facility in Tupelo, MS, as well as clinic locations in New Albany, Oxford, Senatobia, and Starkville, MS, and Hamilton, AL, offer a host of orthopedic treatment options for patients in north Mississippi, west Alabama, south Tennessee, and beyond.

Bulldog Sports Properties, the university’s athletics multimedia rightsholder and locally based LEARFIELD team, secured the Specialty Orthopedic Group and Cue Audio relationships on behalf of the athletics department. As part of the overall rights relationship, Bulldog Sports Properties works with local, regional and national brands looking to align with Mississippi State.