COLUMBIA, S.C. – Gamecock Sports Properties, official multimedia rightsholder for University of South Carolina Athletics, today champions GameDay Vodka as the first-ever Official Vodka of the Gamecocks.
GameDay Vodka is a renowned All-American vodka having already scored multiple 90+ point awards from some of the most prestigious spirit competitions around the world The brand’s premium packaging comes adorned in garnet and black colors, embodying the “spirit of the game” for rabid fans.
Kicking off this month, GameDay Vodka will be featured across the University of South Carolina Athletics messaging including events and marketing. All components of the sponsorship agreement with GameDay Vodka will be overseen by Gamecock Sports Properties, LEARFIELD’s local dedicated team. The Gamecocks are among a distinct collection of partners represented by LEARFIELD that align with GameDay Vodka as the brand enters the college sports sponsorship arena.
“Handcrafted in our state and sharing a name, tag line and brand essence centered on the passion and loyalty fans have for their favorite teams, makes the sponsorship with GameDay Vodka a unique connection,” said Darren McPhail, general manager of Gamecock Sports Properties. “We’re absolutely opening up this category very thoughtfully with our partners, and we’re providing them tools to specifically reach alumni and consumers of legal drinking age.”
“We’re thrilled to pair our affinity for sports and celebrating big moments with the Gamecocks’ loyal and passionate fanbase,” said Gamecock Alumnus Zach David, co-founder of GameDay Vodka – the exclusive pour of the 2021 Tampa Bay Super Bowl Host Committee.
Ray Horal, co-founder of GameDay Vodka added, “GameDay is about the fan experience. We focus our messaging around traditions, celebrations, legacies and lifestyle, and we’re genuinely excited to give back locally with the Everyday is Gameday Foundation in the home base of our spirit.”
Fans will find the select garnet and black GameDay Vodka bottle at Total Wine, Bottles, Greens and other retailers as well as online at www.gamedayvodka.com. Spurs up!
About Gamecock Sports Properties
Gamecock Sports Properties solely represents the Gamecocks. In proud collaboration with the university, this locally based LEARFIELD team is committed to extending the affinity of the University of South Carolina brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As South Carolina Athletics’ exclusive multimedia rightsholder, Gamecock Sports Properties manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university. For more information on the Gamecock Sports Properties, visit Gamecock Sports Properties.
About GameDay Vodka
Owned by Never Forget Brands, LLC, GameDay Vodka was founded in July 2020. Fueled by an unrivaled passion for community, quality and lifestyle, two friends with a combined 30 years of experience in the industry set out to create a brand that combined their love for sports and premium vodka. GameDay Vodka is handcrafted in small batches in Charleston, S.C. and refined with the patented TerrePure process. Made from 100 percent corn, GameDay Vodka is gluten-free, six times distilled and created in a package that captures the true essence of the game for the fans, by the fans.