MILWAUKEE, Wis. – The Milwaukee Athletic Department and its exclusive multimedia rightsholder, Milwaukee Panther Sports Properties, announced today that Panther men’s basketball will be heard on Good Karma Brands’ 540 ESPN and 101.1 FM starting this fall.

MKE’s new multi-year relationship with 540 ESPN provides Panther fans the opportunity to hear quality game broadcasts throughout the entire season on two market stations. Fans also will hear the familiar voice of hometown play-by-play announcer Scott Warraswho will be calling Panther game action for the sixth consecutive year.

“We are excited about our new radio partnerships with Good Karma Brands as we continue to grow the Panther Brand through the Milwaukee community and beyond,” Milwaukee Director of Athletics Amanda Braun said. “This partnership will provide our fans with two great outlets to tune into for all the Panther men’s basketball action this season.”

540 ESPN will deliver game action to fans in the Milwaukee listening area, and 101.1 FM will broadcast the games for those in Waukesha.

“We are thrilled to partner with Milwaukee to bring Panther’s basketball to the community. It’s an exciting time for Panther basketball, and we can’t wait to start the journey this season,” said Steve Wexler, Vice President and Market Manager of Good Karma Brands Milwaukee.

Milwaukee Panther Sports Properties is the locally based LEARFIELD team which manages all aspects of the radio broadcasts and corporate partner agreements for MKE as part of the overall rights relationship.


Good Karma Brands, LLC (GKB) is a media and marketing company with expertise in leveraging the power of sports and local news to build brands through radio, digital, events, and TV assets. In addition to ESPN Milwaukee, ESPN Madison, Newsradio 620 WTMJ, and 101.7 The Truth, radio assets include four additional ESPN affiliated radio stations in Chicago, Cleveland, and West Palm Beach, and two radio stations in Beaver Dam, Wis. In partnership with ESPN, GKB also offers local marketing partners geo-targeted advertising on ESPN’s digital platforms. In addition to its radio assets, GKB boasts a number of premium brands, including an events division that produces the Wisconsin Sports Awards, Tundra Trio hospitality houses in Green Bay, Wis., and the Boca Raton Bowl. For more information, please visit

Media Contact: Liz Staed |

Milwaukee Panther Athletics is an NCAA Division I program with 15 men’s and women’s sports that compete as members of the Horizon League. The Panthers lead the Horizon League with 146 conference championships, 64 NCAA Tournament Appearances and seven McCafferty Cup (Horizon League all-sport trophy) trophies. In addition, the Panthers have had 23 MLB draft picks as the only NCAA Division I baseball program in the state of Wisconsin. Panther men’s basketball home games are played at UW-Milwaukee Panther Arena in downtown Milwaukee. Milwaukee Panther Athletics is a part of the University of Wisconsin-Milwaukee, one of the nation’s top research Universities, that is home to over 24,000 students.