NEW ORLEANS – Tulane Athletics and its multimedia rightsholder, Tulane Sports Properties, today announced Standard Mortgage Corporation as a new “Proud Partner of Tulane Athletics.”

Standard Mortgage Corporation, founded and headquartered in New Orleans for almost a century, will be highly visible across Tulane Athletics’ official platforms throughout the athletic season, including its football game sponsorship of Tulane vs. Tulsa on Nov. 13 at Yulman Stadium.

“The decision to become a ‘Proud Partner of Tulane Athletics’ was an easy one,” said Ella Baldwin, Senior Vice President of Marketing for Standard Mortgage. “We’re a fourth generation, locally owned company and we like to think our roots in New Orleans are almost as deep as Tulane’s. We’re looking forward to the future with the Green Wave!”

Tulane Sports Properties, the locally based LEARFIELD team and Tulane Athletics’ multimedia rightsholder, secured the new relationship. Tulane Sports Properties will oversee Standard Mortgage’s comprehensive corporate partner benefits that also include in-venue signage, exposure on the Tulane Sports Network radio broadcasts, and other digital marketing solutions.

“We are thrilled to have Standard Mortgage join our team at Tulane,” said Banks Shepherd, general manager of Tulane Sports Properties. “This partnership strongly aligns with our efforts to work with partners who, like the Tulane Green Wave, are also NOLA Built. We encourage all of our passionate Tulane fans and alumni to work with Standard Mortgage for their next home loan.”


Incorporated in 1925 and acquired by the Bright Family in 1964, Standard Mortgage has grown from a single office in New Orleans to a company with multiple mortgage offices located throughout the South.

Standard Mortgage, an Equal Housing Lender, originates and services mortgage loans secured by single-family properties. They have established relationships with credible investors including Fannie Mae, Freddie Mac, FHA, and several other capital sources. These investors provide Standard Mortgage with strong, reliable capital sources to finance all property types and deal structures.  For more information about Standard Mortgage Corporation, a licensed lender and servicer, visit or follow them on Twitter – @stan_mortgage.


Tulane University is located in the city of New Orleans. It is a city built on tradition and resiliency. The lessons Green Wave student-athletes have learned through their connection with this university and city have BUILT doctors, lawyers, business leaders, conference champions, all-conference players, All-Americans, professional athletes and NCAA tournament teams. The city of New Orleans has shaped us into who we are today. We are One City. We are Tulane. We are NOLA BUILT. Check out our story at


LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.