Most notably, Toyota will serve as the university’s first-ever presenting sponsor of women’s athletics
Montana State Athletics and its multimedia rightsholder, Bobcat Sports Properties, announced today an elevated relationship with the Inland Northwest Toyota Dealers Association. Most notably, Toyota will serve as the university’s first-ever presenting sponsor of women’s athletics.
For the 2021-22 sports season, the Inland Northwest Toyota Dealers will have increased visibility with all Bobcat women’s athletics teams, including a signature logo designating the automaker’s support. Toyota will receive brand exposure in-venue, on official MSU Athletics social media platforms, and through other marketing elements for women’s basketball, volleyball, cross country, track and field, golf, skiing, and tennis.
“We’re honored to be the first-ever presenting sponsor of Montana State’s women’s athletics,” said Inland Northwest’s Toyota Dealer Association President Jim Stanger. “We’re dedicated to being active members of our community, as seen in this partnership, and we can’t wait to cheer on the Bobcats in the 2021-2022 season.”
In the past two seasons the MSU women’s basketball team won a Big Sky Conference championship while volleyball, cross country, and track and field have each finished in the top three of the league standings.
A longstanding corporate partner of Bobcat Athletics, Toyota will continue to leverage its integrated relationship with MSU through in-venue signage during the football, basketball, and volleyball seasons as well as digital and social inclusions and fan engagement. The Inland Northwest Toyota Dealers Association has been a Bobcat corporate sponsor since 2011.
“We are excited to continue our longstanding partnership with Inland Northwest Toyota Dealers and proud of the unique promotion of our women’s athletic programs,” said MSU Director of Athletics Leon Costello. “A special thank you to our multimedia rights holder LEARFIELD and their efforts to showcase Bobcat women’s athletics.”
About Bobcat Sports Properties
Bobcat Sports Properties is the local LEARFIELD team dedicated to representing Montana State and overseeing the comprehensive athletics multimedia rights relationship. LEARFIELD unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions.
About Inland Northwest Toyota Dealers Association – Montana Dealers
The local Montana Dealers consists of all 7 Toyota dealers, including Lithia Toyota of Missoula, Kalispell Toyota, Toyota of Bozeman, Toyota of Butte, City Toyota (Great Falls, MT), Lithia Toyota of Billings, and Helena Toyota.