FAYETTEVILLE, Ark. (Aug. 6, 2021) – Justin DeLille has been promoted to general manager for Arkansas Sports Properties, as announced today by the university’s athletics multimedia rightsholder, LEARFIELD.

DeLille shares deep ties to the Fayetteville community. The University of Arkansas graduate and former Northwest Arkansas Business Journal 40 Under Forty honoree, has spent nearly 15 years of his career in Fayetteville. Prior to his appointment to general manager, DeLille served six years as Arkansas Sports Properties’ senior manager, business development. This locally based LEARFIELD team is solely dedicated to representing the Razorbacks, working in complete collaboration with Vice Chancellor and Directors of Athletics Hunter Yurachek and the university’s entire athletics administration.

“For the past six years, Justin has been an integral part of our Arkansas Sports Properties team,” said Yurachek. “As a University of Arkansas graduate, Justin has a great understanding of our program and what the Razorbacks mean to the people of our state. His ability to connect and build relationships with potential sponsors throughout Arkansas, has enabled us to partner with many great organizations. I know that Justin and the entire Arkansas Sports Properties team will continue to position Razorback Athletics for sustained success.”

Prior to joining his alma mater’s multimedia rights partner, DeLille was the former director of development and corporate relations for the Walton Arts Center in Fayetteville. He also is the former director of corporate giving/senior development officer for Arkansas Children’s Hospital Foundation in Little Rock. He has served with multiple community organizations over the years, and a current board member of the NWA Food Bank.

“Justin has proven to be invaluable to our Arkansas Sports Properties team, and we’re confident he will lead our business in Fayetteville with utmost integrity,” said LEARFIELD Senior Vice President, Multi-Media Rights-South Region Pat Fagan. “He has cultivated meaningful relationships with university administrators, as well as businesses of all sizes wanting to align with the Razorbacks. It’s an exciting year to take the helm, and his promotion to general manager is well deserved.”

LEARFIELD is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. LEARFIELD services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.