SYRACUSE, N.Y. – Jason Thomas has been appointed general manager for Syracuse Sports Properties, as announced today by the university’s athletics multimedia rightsholder, Learfield.
Thomas has served with Syracuse Sports Properties since 2011, the last six years as associate general manager. He will continue to work closely with Syracuse Director of Athletics John Wildhack related to the overall rights relationship, as local property GM and Learfield’s primary liaison.
Prior to transitioning to the college sports sector, Thomas spent four years with Palace Sports and Entertainment in Detroit. As a corporate sponsorships account executive, he was engaged in sponsorship sales and activation for brands associated with The Palace of Auburn Hills, Detroit Pistons, Detroit Shock, Oakland University athletics, DTE Energy Music Theatre, Meadow Brook Amphitheatre, and Freedom Hill.
“Jason’s business savvy, creativity and outstanding relationships which he developed in his role as associate general manager for the last six years makes him both uniquely qualified and prepared to serve Syracuse Athletics and Learfield well into the future,” said Wildhack.
“Jason is well deserving of this promotion to general manager for Syracuse Sports Properties, and we know he’ll continue to do great work in the elevated role,” said Learfield Senior Vice President, Multi-Media Rights, East Region Tim Utrup. “We’re fortunate to represent Syracuse and create innovative opportunities for brands to engage with an incredible fanbase that bleeds Orange.”
Learfield is a leading media and technology services company in intercollegiate athletics. The company unlocks the value of sports for brands and fans through an omnichannel platform with innovative content and commerce solutions. Learfield services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.